Ford Authority

Ford Argentina Sales Decrease 47 Percent In May 2020

Ford Argentina sales decreased 47 percent to 1,987 units in May 2020 compared to May 2019 results. The figures place Ford as the fifth best-selling car brand in Argentina, behind Volkswagen, Renault, Toyota and Fiat but ahead of Chevrolet.

Individual model sales performance was as follows:

During the first five months of the 2020 calendar year, Ford Argentina sales decreased 53 percent to 11,140 units.

Sales Results - May 2020 - Argentina - Ford

MODELMAY 2020 / MAY 2019MAY 2020MAY 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-32.29% 476703-43.39%2,840 5,017
F-SERIES* 19**83 *
FIESTA-96.73% 9275-92.60%169 2,284
FOCUS-98.17% 10547-88.06%355 2,974
KA-45.46% 5891,080-50.00%3,898 7,796
KUGA-97.14% 135-82.20%34 191
MONDEO-60.34% 2358-49.11%228 448
MUSTANG-40.00% 35-66.67%3 9
RANGER-9.67% 831920-28.12%3,410 4,744
TRANSIT-71.05% 1138-67.34%65 199
FORD TOTAL-47.15% 1,9873,760-53.17%11,140 23,789

The Ford Authority Take

Ford Argentina sales decreased significantly in May due to the unfavorable circumstances caused by the COVID-19 pandemic. However, the 1,987 units delivered during the month are a significant improvement over the 406 vehicles sold in April, which represented the first full month of stay-at-home orders caused by the coronavirus.

Despite the overall negative result, the Ford Ranger had an outstanding month registering the smallest decrease and becoming the brand’s best-selling model in Argentina during May. In fact, the 831 units of the mid-size pickup allowed it to enter the top five of the country’s best-selling vehicles for the first time ever.

About The Numbers

  • All percent change figures compared to Ford Argentina sales in May 2019, except if noted

Further Reading & Sales Reporting

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