Ford Argentina Sales Decrease 47 Percent In May 2020

June 5, 2020 12:14 pm

Ford Argentina sales decreased 47 percent to 1,987 units in May 2020 compared to May 2019 results. The figures place Ford as the fifth best-selling car brand in Argentina, behind Volkswagen, Renault, Toyota and Fiat but ahead of Chevrolet.

Individual model sales performance was as follows:

Ford EcoSport sales decreased 32.29 percent to 476 units
Ford F-Series sales totaled 19 units
Ford Fiesta sales decreased 96.73 percent to 9 units
- The vehicle has been discontinued
Ford Focus sales decreased 98.17 percent to 10 units
- The vehicle has been discontinued
Ford Ka sales decreased 45.46 percent to 589 units
Ford Kuga sales decreased 97.14 percent to 1 units
Ford Mondeo sales decreased 60.34 percent to 23 units
Ford Mustang sales decreased 40 percent to 3 units
Ford Ranger sales decreased 9.67 percent to 831 units
Ford Transit sales decreased 71.05 percent to 11 units

During the first five months of the 2020 calendar year, Ford Argentina sales decreased 53 percent to 11,140 units.

Sales Results - May 2020 - Argentina - Ford

MODEL	MAY 2020 / MAY 2019	MAY 2020	MAY 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
ECOSPORT	-32.29%	476	703	-43.39%	2,840	5,017
F-SERIES	*	19	*	*	83	*
FIESTA	-96.73%	9	275	-92.60%	169	2,284
FOCUS	-98.17%	10	547	-88.06%	355	2,974
KA	-45.46%	589	1,080	-50.00%	3,898	7,796
KUGA	-97.14%	1	35	-82.20%	34	191
MONDEO	-60.34%	23	58	-49.11%	228	448
MUSTANG	-40.00%	3	5	-66.67%	3	9
RANGER	-9.67%	831	920	-28.12%	3,410	4,744
TRANSIT	-71.05%	11	38	-67.34%	65	199
FORD TOTAL	-47.15%	1,987	3,760	-53.17%	11,140	23,789

The Ford Authority Take

Ford Argentina sales decreased significantly in May due to the unfavorable circumstances caused by the COVID-19 pandemic. However, the 1,987 units delivered during the month are a significant improvement over the 406 vehicles sold in April, which represented the first full month of stay-at-home orders caused by the coronavirus.

Despite the overall negative result, the Ford Ranger had an outstanding month registering the smallest decrease and becoming the brand’s best-selling model in Argentina during May. In fact, the 831 units of the mid-size pickup allowed it to enter the top five of the country’s best-selling vehicles for the first time ever.