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Ford Argentina Sales Decrease 47 Percent In May 2020

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Ford Argentina sales decreased 47 percent to 1,987 units in May 2020 compared to May 2019 results. The figures place Ford as the fifth best-selling car brand in Argentina, behind Volkswagen, Renault, Toyota and Fiat but ahead of Chevrolet.

Individual model sales performance was as follows:

During the first five months of the 2020 calendar year, Ford Argentina sales decreased 53 percent to 11,140 units.

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Sales Results - May 2020 - Argentina - Ford

MODELMAY 2020 / MAY 2019MAY 2020MAY 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-32.29% 476703-43.39%2,840 5,017
F-SERIES* 19**83 *
FIESTA-96.73% 9275-92.60%169 2,284
FOCUS-98.17% 10547-88.06%355 2,974
KA-45.46% 5891,080-50.00%3,898 7,796
KUGA-97.14% 135-82.20%34 191
MONDEO-60.34% 2358-49.11%228 448
MUSTANG-40.00% 35-66.67%3 9
RANGER-9.67% 831920-28.12%3,410 4,744
TRANSIT-71.05% 1138-67.34%65 199
FORD TOTAL-47.15% 1,9873,760-53.17%11,140 23,789

The Ford Authority Take

Ford Argentina sales decreased significantly in May due to the unfavorable circumstances caused by the COVID-19 pandemic. However, the 1,987 units delivered during the month are a significant improvement over the 406 vehicles sold in April, which represented the first full month of stay-at-home orders caused by the coronavirus.

Despite the overall negative result, the Ford Ranger had an outstanding month registering the smallest decrease and becoming the brand’s best-selling model in Argentina during May. In fact, the 831 units of the mid-size pickup allowed it to enter the top five of the country’s best-selling vehicles for the first time ever.

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About The Numbers

  • All percent change figures compared to Ford Argentina sales in May 2019, except if noted

Further Reading & Sales Reporting

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Written by Deivis Centeno

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