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Ford Brazil Sales Decrease 77 Percent In May 2020

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Ford Brazil sales decreased 77 percent to 4,420 units in May 2020 compared to May 2019 results.

Individual model sales performance was as follows:

During the first five months of the 2020 calendar year, Ford Brazil sales decreased 39 percent to 52,761 units.

Sales Results - May 2020 - Brazil - Ford

MODELMAY 2020 / MAY 2019MAY 2020MAY 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-68.67% 8512,716-37.48%8,158 13,049
FOCUS-100.00% 0164-99.38%8 1,294
FUSION-98.59% 171-97.62%15 629
KA-84.28% 2,15113,684-38.83%37,363 61,079
MUSTANG-70.00% 1240-17.22%149 180
RANGER-26.00% 1,4001,892-11.28%6,982 7,870
FORD TOTAL-76.57% 4,42018,868-38.93%52,761 86,393

The Ford Authority Take

Ford Brazil sales were severely impacted by the unfavorable conditions generated by the COVID-19 pandemic in May 2020. The result was even worse than April‘s, representing the lowest sales volume in decades.

The setback was the result of Ford models suffering large drops in sales volume, though there was one bright spot: the Ford Ranger. The midsize pickup truck once again stood out for seeing the smallest drop compared to May 2019. In addition, Ranger sales actually increase in May compared to the prior month of April (1,400 registrations in May vs. 1,070 in April).

The mid-size pickup is handling the crisis imposed by COVID-19 better than the other Ford models thanks to the recent introduction of the new Ranger Storm, which has significantly improved the model’s performance in both Brazil and Argentina.

About The Numbers

  • All percent change figures compared to Ford Brazil sales in May 2019, except if noted

Further Reading & Sales Reporting

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Written by Deivis Centeno

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