Ford Brazil Sales Decrease 77 Percent In May 2020

June 8, 2020 10:57 am

Ford Brazil sales decreased 77 percent to 4,420 units in May 2020 compared to May 2019 results.

Individual model sales performance was as follows:

Ford EcoSport sales decreased 68.67 percent to 851 units
Ford Focus sales decreased 100 percent to 0 units
- The vehicle has been discontinued
Ford Fusion sales decreased 98.59 percent to 1 units
Ford Ka sales decreased 84.28 percent to 2,151 units
Ford Mustang sales decreased 70 percent to 12 units
Ford Ranger sales decreased 26 percent to 1,400 units

During the first five months of the 2020 calendar year, Ford Brazil sales decreased 39 percent to 52,761 units.

Sales Results - May 2020 - Brazil - Ford

MODEL	MAY 2020 / MAY 2019	MAY 2020	MAY 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
ECOSPORT	-68.67%	851	2,716	-37.48%	8,158	13,049
FOCUS	-100.00%	0	164	-99.38%	8	1,294
FUSION	-98.59%	1	71	-97.62%	15	629
KA	-84.28%	2,151	13,684	-38.83%	37,363	61,079
MUSTANG	-70.00%	12	40	-17.22%	149	180
RANGER	-26.00%	1,400	1,892	-11.28%	6,982	7,870
FORD TOTAL	-76.57%	4,420	18,868	-38.93%	52,761	86,393

The Ford Authority Take

Ford Brazil sales were severely impacted by the unfavorable conditions generated by the COVID-19 pandemic in May 2020. The result was even worse than April‘s, representing the lowest sales volume in decades.

The setback was the result of Ford models suffering large drops in sales volume, though there was one bright spot: the Ford Ranger. The midsize pickup truck once again stood out for seeing the smallest drop compared to May 2019. In addition, Ranger sales actually increase in May compared to the prior month of April (1,400 registrations in May vs. 1,070 in April).

The mid-size pickup is handling the crisis imposed by COVID-19 better than the other Ford models thanks to the recent introduction of the new Ranger Storm, which has significantly improved the model’s performance in both Brazil and Argentina.