Ford Authority

Ford Delays 2021 Bronco Reveal A Few More Days Amid O.J. Simpson Controversy: Breaking

After years of anticipation, Ford finally gave us a date for the Bronco reveal earlier this week. Problem was, the event was scheduled for July 9th, which also just so happens to be O.J. Simpson’s birthday, perhaps the most famous (infamous?) Bronco owner in history. This didn’t settle very well with a lot of folks, including the family of Simpson’s slain ex-wife, Nicole Brown Simpson. So out of respect for them, Ford has decided to push the 2021 Bronco reveal back to July 13th.

“The reveal of the all-new Ford Bronco lineup will now happen on Monday, July 13th,” Ford said on Twitter Friday morning. “The previous targeted date of July 9th unintentionally coincided with O.J. Simpson’s birthday. We wanted to be sensitive and respectful of this concern.”

Ford has stated all along that the timing of the original release date was “purely coincidental.” But it didn’t take long for the internet to figure out the correlation, and the news spread quickly afterward. Simpson led police on the most famous chase in history as a passenger in his own white 1993 Ford Bronco, an event that millions of people watched live on TV in 1994.

At the time, Simpson was facing charges for the murder of his wife, Brown Simpson, as well as her friend, Ronald Goldman. Simpson was later acquitted in what many consider to be “the trial of the century.”

Ford originally announced that the Bronco would be returning back at the 2017 Detroit Auto Show. The reborn SUV was originally supposed to be unveiled back in April, but COVID-19 concerns forced Ford to delay it until July. Order books for the Bronco are scheduled to open up in December, with deliveries beginning in April, 2021.

We’ll have much more on the Bronco as we near its release, so be sure to subscribe to Ford Authority for more Ford Bronco news, and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Roy Chiles

    Am sure FORD didn’t purposely do this are looked up when OJ was born when deciding the release date for the new Bronco that why they moved it again

  2. Karl H.

    With so many delays one can only wonder if this Bronco is cursed! The constant teasing, delays and the fact that customers won’t be able to get their hands on it until next year is more than annoying Ford! Enough already..

  3. gareth furlong

    Give ford credit for moveing the date a few days after out of respect for the victims family.As for the time release some had been out of Ford’s control.Some have been done to speculation on the web (jumping on the hype band wagon).It takes time to do product from scratch.


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