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Ford E-Series Sales Decreased 6 Percent In Q1 2020

By Francisco Cruz

June 26, 2020 12:31 am

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Ford E-Series sales decreased in the United States while tallying 1,106 deliveries in Canada during the first quarter of 2020.

Ford E-Series Sales - Q1 2020 - United States

In the United States, Ford E-Series deliveries totaled 10,098 units in Q1 2020, a decrease of about 6 percent compared to 10,791 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
E-SERIES -6.42% 10,098 10,791

Ford E-Series Sales - Q1 2020 - Canada

In Canada, Ford E-Series deliveries totaled 1,106 units in Q1 2020.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
E-SERIES * 1,106 *

Competitive Sales Comparison

Ford E-Series sales decreased just over six percent during the first quarter of 2020, allowing it to take third place in its competitive set when ranked by total sales volume. Beating out the E-Series in total sales volume was the Ford Transit in first place (see Ford Transit sales), which saw sales grow 16 percent and the Chevrolet Express (see Chevy Express sales) in second place, with sales volume down nearly 23 percent.

The E-Series beat out the rest of the pack, including the Ram ProMaster (see Ram ProMaster sales), the Chevy Express’ twin – the GMC Savana (see GMC Savana sales), and the Nissan NV. However, we should note that comparing E-Series sales to any of those models is not an apples-to-apples comparison, since the E-Series is only available as a cutaway model while all other models are available as full-bodied cargo and passenger vans.

Sales Numbers - Full-Size Vans - Q1 2020 - United States

MODEL Q1 20 / Q1 19 Q1 20 Q1 19 Q1 20 SHARE Q1 19 SHARE
FORD TRANSIT +15.68% 36,836 31,842 47% 38%
CHEVROLET EXPRESS -22.69% 13,309 17,215 17% 20%
FORD E-SERIES -6.42% 10,098 10,791 13% 13%
RAM PROMASTER -28.04% 9,585 13,319 12% 16%
GMC SAVANA -36.31% 4,182 6,566 5% 8%
NISSAN NV -17.28% 3,728 4,507 5% 5%
TOTAL -7.72% 77,738 84,240

From a market share standpoint, the Transit saw a 47 percent share, followed by 17 percent for the Chevy Express, 13 percent for the E-Series and 12 percent for the Ram ProMaster. The GMC Savana and Nissan NV each held 5 percent.

It’s also worth noting that both of Ford’s offerings in this space, the Transit and E-Series, saw cumulative deliveries of 46,934 units, taking 60 percent of the segment share during the quarter. Meanwhile, Ford’s crosstown rival – General Motors – trailed in second place with a 22 percent segment share, as Chevy Express and GMC Savana deliveries totaled a combined 17,491 units.

The full-size mainstream van segment, which includes passenger, cargo, and cutaway/chassis cab models, contracted nearly 8 percent to 77,738 units in Q1 2020.

The Ford Authority Take

The decrease in Ford E-Series sales isn’t surprising news, given internal competition from the Ford Transit as well as the COVID-19 pandemic. Additionally, it’s worth repeating that E-Series sales cannot be compared directly to those of the Transit or any other model in the space, since Ford only offers the E-Series as a cutaway, and not in cargo or passenger configurations. In addition, it is very impressive that Ford commanded well over half of the segment during the first quarter.

It will be interesting to see how E-Series sales unfold in the near future, particularly with the updates coming for the E-Series. These include the introduction of the Ford 7.3L Godzilla V8 gasoline engine for the 2021 model year as well as the addition of FlexFuel capability for the 2022 model year. The 2021 model year updates are represented by these sales figures, but not those incoming for the 2022 model year.

It’s worth noting that, while the COVID-19 pandemic seems to have had a negative impact on E-Series sales during Q1 2020, it had quite the opposite effect on Transit sales. In fact, the Transit was the only model in its segment to see a growth in sales volume.

About The Numbers

  • All percent change figures compared to Ford E-Series Q1 2019 sales
  • In the United States, there were 76 selling days in Q1 2020 and 76 selling days in Q1 2019
  • Mercedes-Benz Sprinter Sales not available, as the automaker does not share sales figures for the model

More Information & Sales Reporting

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By Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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