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Ford Edge ST Sales Have Exceeded Expectations Thus Far

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For Ford Edge ST was a bit of a ground breaker when it debuted for the 2019 model year. It was the first time the automaker applied its high performance ST badge to an SUV or crossover, introducing Ford and ST to an entirely new world. No one really knew for sure if buyers would line up to pay extra for a high performance Ford Edge, even though other automakers had been enjoying measurable levels success with similar offerings. Now, however, new information about Edge ST sales numbers allows us to conclude that it’s a smashing success.

First, some background: the Edge ST is a slightly hotter version of the vehicle it replaced – the Ford Edge Sport. Though both are powered by the Ford 2.7L EcoBoost twin-turbo V6, the revised software allows the ST to produce more power – 335 horsepower and 380 pound-feet of torque, compared to the Sport’s 315 horsepower and 350 pound-feet of torque. The ST also employs an eight-speed automatic transmission in place of the six-speed cog box in the Sport.

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2019 Ford Edge Sport 2018 Ford Edge ST
Engine: 2.7L EcoBoost V6 2.7L EcoBoost V6
Horsepower: 315 335
Torque: 350 380
Transmission: 6-speed automatic with paddle shifters 8-speed automatic with paddle shifters
Drivetrain: AWD AWD
Fuel Economy MPG (city / hwy / combined): 17 / 24 / 20 19 / 26/ 21

While both the Edge ST and Sport feature all-wheel-drive, the addition of two forward gears helps improve the fuel economy of the ST. The newer model is rated at 19 MPG city, 26 MPG highway, and 21 MPG combined. That’s a nice increase from the Sport’s 17 MPG city, 24 MPG highway, and 20 MPG combined.

That said, the ST didn’t deliver improved performance over the Sport, as its 160 pound weight disadvantage negated the additional power. The result is that the ST does 0-60 in 5.7 seconds and the quarter-mile in 14.3 seconds, while the Sport manages the same feats in 5.6 and 14.2 seconds, respectively. However, buyers haven’t seemed to care much about this slight performance disadvantage.

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In fact, during the recent debut of the Edge ST-Line, The Blue Oval revealed that Ford Edge ST sales have outpaced those of the Sport nearly two-fold, accounting for nearly 13 percent of total Edge sales in 2019 and 2020 (in the United States).

Sales Results - USA - Edge

YearJanFebMar AprMayJunJul AugSepOctNov DecTotal
20209,866 9,8669,866 7,0177,017 7,0178,737 8,7378,737 76,862
201910,307 10,30710,307 11,10511,105 11,10512,220 12,22012,220 12,54012,540 12,540138,515
20188,519 10,21613,919 11,24012,332 11,82210,150 11,5639,177 10,2649,787 15,133134,122
20179,091 11,12611,730 12,14713,752 13,41111,156 10,83811,476 11,03613,180 13,660142,603
20169,533 12,45514,005 11,48412,384 11,17710,512 11,20410,322 8,06410,757 12,691134,588
20157,581 6,5269,405 13,09714,399 12,58710,020 11,83210,262 10,0118,137 10,263124,120
20149,411 10,96512,862 7,37410,756 9,7008,564 8,7247,695 7,2257,648 7,940108,864
*** This manufacturer is now publishing only quarterly numbers for this market. Monthly figures may be averages.
  • Note: in 2019, Ford switched from monthly to quarterly sales figures. Starting with January 2019, our figures evenly average the quarterly sales figures by month.

That means that Ford sold roughly 18,000 units of the Edge ST in 2019, and roughly another 3,800 units in the first quarter of 2020. Those are impressive figures for what’s technically a niche performance vehicle, particularly one that’s based on a vehicle originally designed as a kid-friendly people hauler.

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A big part of this Ford Edge ST sales success can likely be attributed to its looks. While the Sport was a nice-looking vehicle on its own right, the ST takes all that a step further, with revised front and rear bumpers, a gloss-black grille, body-colored side skirts, ST badging, and 21-inch wheels.

The Ford Edge Sport, on the other hand, made due with a piano black grille with a magnetic metal surround, unique front and lower rear fascias, optional HID headlights, and 20-inch wheels. The Edge ST also offers a noteworthy interior upgrade, with heavily bolstered and contoured sport seats with suede and leather upholstery, versus the Sport’s leather upholstery with sueded inserts.

Additionally, the Edge ST is a delineated performance product with the ST badge, which changes the vehicle’s perception. Combined with the various performance enhancements, that’s enough to resonate with today’s buyers to the point where the Edge ST has become a crown jewel in The Blue Oval’s revamped lineup.

We’ll have more about noteworthy FoMoCo sales trends soon, so be sure to subscribe to Ford Authority for more Ford Edge news, Ford Edge ST news, and around-the-clock Ford news coverage.

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Written by Brett Foote

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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