Ford Fusion Sales Decrease 11 Percent In Q1 2020

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Ford Fusion sales decreased in the United States, Canada, Brazil, South Korea and Argentina during the first quarter of 2020, while increasing in Mexico. Note that the Fusion is sold as the Mondeo in some markets, such as Europe, Argentina and South Korea.

Ford Fusion Sales - Q1 2020 - United States

In the United States, Ford Fusion deliveries totaled 36,937 units in Q1 2020, a decrease of about 11 percent compared to 41,683 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
FUSION -11.39% 36,937 41,683

Ford Fusion Sales - Q1 2020 - Canada

In Canada, Ford Fusion deliveries totaled 2,376 units in Q1 2020.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
FUSION * 2,376 *

Ford Fusion Sales - Q1 2020 - Mexico

In Mexico, Ford Fusion deliveries totaled 313 units in Q1 2020, an increase of about 72 percent compared to 182 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
FUSION +71.98% 313 182

Ford Fusion Sales - Q1 2020 - Brazil

In Brazil, Ford Fusion deliveries totaled 13 units in Q1 2020, a decrease of about 97 percent compared to 440 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
FUSION -97.05% 13 440

Ford Mondeo Sales - Q1 2020 - South Korea

In South Korea, Ford Mondeo deliveries totaled 53 units in Q1 2020.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
MONDEO * 53 *

Ford Mondeo Sales - Q1 2020 - Argentina

In Argentina, Ford Mondeo deliveries totaled 164 units in Q1 2020, a decrease of about 50 percent compared to 325 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
MONDEO -49.54% 164 325

Competitive Sales Comparison

The Fusion placed fourth in its segment from a total sales volume standpoint. The midsize sedan was outsold by the Toyota Camry in first, Nissan Altima in second and Honda Accord in third. The Fusion outsold all other segment contenders, including the Chevrolet Malibu (but only by 1,654 units), Kia Optima, Hyundai Sonata, Subaru Legacy, Volkswagen Passat, Mazda6 and Chrysler 200.

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Sales Numbers - Midsize Mainstream Sedans - Q1 2020 - United States

MODEL Q1 20 / Q1 19 Q1 20 Q1 19 Q1 20 SHARE Q1 19 SHARE
TOYOTA CAMRY -5.50% 77,188 81,684 26% 24%
NISSAN ALTIMA -8.03% 47,347 51,480 16% 15%
HONDA ACCORD -26.84% 47,125 64,411 16% 19%
FORD FUSION -11.39% 36,937 41,683 12% 12%
CHEVROLET MALIBU +3.18% 35,283 34,197 12% 10%
KIA OPTIMA -10.25% 20,345 22,668 7% 7%
HYUNDAI SONATA -27.50% 15,602 21,520 5% 6%
SUBARU LEGACY -20.49% 6,535 8,219 2% 2%
VOLKSWAGEN PASSAT -22.91% 5,981 7,758 2% 2%
MAZDA MAZDA6 -34.89% 4,506 6,921 2% 2%
CHRYSLER 200 -88.46% 3 26 0% 0%
TOTAL -12.84% 296,852 340,567

From a segment share standpoint, the Fusion accounted for 12 percent segment share, significantly lower than the 26 percent commanded by the Toyota Camry but closer to the 16 percent accounted for by the Nissan Altima and Honda Accord. Additionally, it was tied for 12 percent share with the Malibu. All other models garnered less than 10 percent share.

The midsize mainstream sedan segment contracted an average of 13 percent to 296,852 units in Q1 2020. As such, the Fusion’s sales performance was roughly in line with the segment average.

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The Ford Authority Take

Ford Fusion sales were roughly in line with the segment average during the quarter. COVID-19-related factors – consisting of a stoppage in production at the Ford Hermosillo plant, resulting in sub-optimal availability – disrupted the segment, along with the auto industry as whole.

The Fusion will end production on July 30th. Its international-market twin, the Ford Mondeo, is also expected to be discontinued in the near future. Both models will be replaced with a crossover-like wagon, similar to the Subaru Outback, for sale across global markets. In fact, this next-gen Fusion will also replace the current Ford Edge.

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About The Numbers

  • All percent change figures compared to Ford Fusion Q1 2019 sales, except if noted
  • In the United States, there were 76 selling days in Q1 2020 and 76 selling days in Q1 2019
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
Ford Fusion Photos
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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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4 Comments

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  1. Why would anyone buy a Fusion, besides it still is a great car. No support from Ford. Ford says it is a dead man standing. Amazing they sell any. Now Ford allied with Hitler’s car, VW. Ford has lost me as a customer once I trade in my 2017 Fusion Sport.

    • Your knowledge of car support is terrible. Even a child know that all manufacturers have to support their products for ten years or more! The Fusion may be going away but I can easily bet that a Fusion owner, such as myself (a 2014 Hybrid) will continue to get support for at least till 2030. By that year, I will be driving a Ford Electric.

      BTW, Hitler has NOTHING to do with Ford’s alliance with VW. He hated Ford!

      • Who said anything about factory support for supplies and parts? I was talking about ad support and incentive support. The article was about sales not repairs. I would suggest you take a reading comprehension course, pronto! Genius: Ford was an anti Semite, common with Hitler.

  2. “The Fusion outsold all other segment contenders, including the Chevrolet Malibu (but only by 1,654 units), Kia Optima, Hyundai Sonata, Subaru Legacy, Volkswagen Passat, Mazda6 and Chrysler 200.” Then WHY did Ford discontinue it??

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