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Ford Motor Company Korea Sales Increase 1 Percent In April 2020

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Ford Motor Company Korea sales increased 1 percent to 838 units in April 2020 compared to April 2019 results. Sales decreased at the Ford brand, while increasing at Lincoln.

Brand & Model Sales

Ford sales decreased 5 percent to 631 units:

Lincoln sales increased 22 percent to 207 units:

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During the first four months of the 2020 calendar year, Ford Motor Company Korea sales increased 5 percent to 3,136 units.

Sales Results - April 2020 - South Korea - Ford

MODELAPR 2020 / APR 2019APRIL 2020APRIL 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
EXPLORER-3.01% 548565+2.02%2,068 2,027
MONDEO* 16**69 *
MUSTANG-32.32% 6799-30.29%244 350
FORD TOTAL-4.97% 631664-0.79%2,381 2,400

Sales Results - April 2020 - South Korea - Lincoln

MODELAPR 2020 / APR 2019APRIL 2020APRIL 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
AVIATOR* 50**183 *
CONTINENTAL0.00% 3737-10.00%153 170
CORSAIR* 7**7 *
MKZ-60.19% 41103-46.13%153 284
NAUTILUS* 72**259 *
LINCOLN TOTAL+22.49% 207169+25.62%755 601

Sales Results - April 2020 - South Korea - FMC Totals

BRANDAPR 2020 / APR 2019APRIL 2020APRIL 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
FORD TOTAL-4.97% 631664-0.79%2,381 2,400
LINCOLN TOTAL+22.49% 207169+25.62%755 601
FMC SOUTH KOREA TOTAL+0.60% 838833+4.50%3,136 3,001

The Ford Authority Take

Ford Motor Company Korea sales increased slightly in April, the second full month of stay-at-home orders as a result of the COVID-19 outbreak in the Asian country. The positive result was entirely driven by the better-than-expected commercial performance of the Lincoln brand, which achieved a notable increase in sales year-over-year.

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Meanwhile, FoMoCo’s namesake Ford brand suffered a decline in April sales volume. Despite the Explorer’s recovery compared to recent months, both the three-row crossover SUV as well as the Mustang muscle car delivered fewer units than in April 2019. The Mondeo, reintroduced a few months ago, maintained a stable sales level.

About The Numbers

  • All percent change figures compared to Ford Motor Company Korea sales in April 2019, except if noted

Further Reading & Sales Reporting

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Written by Deivis Centeno

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