Ford Authority

Ford Touts The New Bronco As ‘Built Wild’ With Brand New Tagline


The 2021 Ford Bronco has fittingly traveled a rather rocky road to this point, navigating COVID-19 related production delays, followed by the announcement of a reveal date, which was subsequently moved once again thanks to a bit of controversy. Now, the new Bronco is set to finally debut on July 13th, barring any more unforeseen circumstances. And Ford is using a cool new tagline to advertise it – “Built Wild.”

The purpose behind this new tagline is to remind folks just how rugged the off-road utility really is. And we’ve already seen the new Bronco work its magic on some wooded trails. But we also find the “Built Wild” tagline to be a little humorous given the SUV’s recent struggles that are, to be fair, beyond it or Ford’s immediate control, for the most part.

Regardless, we can’t wait to finally see the new Bronco completely uncovered, even though we just saw a two-door version playing in the sand with no camo recently. Thankfully, we’ve only got another couple of weeks to go, and order books are scheduled to open up in December, with deliveries beginning in April of 2021.

A handful of recent spy photos confirmed the 2021 Bronco will be available with a seven-speed manual transmission equipped with a granny/crawl gear. A 10-speed automatic transmission is also expected to be available. Those photos also revealed the presence of the same Ford 2.3L EcoBoost four-cylinder used in the current Ford Ranger. We already know that the Bronco will also be available with Ford’s 2.7L EcoBoost V6 engine, as Ford Authority was the first to report earlier this year. A Bronco Raptor could join the lineup in 2022 and might come equipped with Ford’s 3.0L EcoBoost V6.

Buyers can opt for either a two-door or four-door version at launch, and a pickup truck variant will follow roughly 18 months later. Several roof options will be offered initially, along with at least two tire packages – one for off-road use, and another for on-road use. Additionally, there will be three grille options to choose from, as Ford Authority was first to exclusively report. The Ford Bronco will be built at the Ford Michigan Assembly Plant alongside the Ranger.


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07/13/20. The Wild Returns. @FordBronco #FordBronco #BuiltWild

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We’ll have much more on the Bronco as we near its release, so be sure to subscribe to Ford Authority for more Ford Bronco news, and continuous Ford news coverage.


Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Josh

    So could the Ranger get the 2.7 Ecoboost when the Bronco starts production?

    1. GaryB

      idk but the 2.3 eco boost 4 cylinder makes 270 hp and 310 lb-ft, which is better than both the V6 chevy colorado and V6 toyota tacoma. An F150 is the obvious choice if you want a ford truck with a v6 or better


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