• We are currently looking for experienced automotive journalists and editors to join our team.  Make $60k-$80k per year doing what you love. We are also looking for an experienced forum moderator to join our team. See details here. ×

Freddie The Ford Robot Was An Educational Pile Of Car Parts From The ’60s

Sponsored Links

Robots today do all sorts of things, from weld car parts to just plain entertain people. But decades ago, robots were touted as the “thing” of the future. Something that we’d see all over the place, and most expected everyone to actually own at least one robot that completed trivial tasks for them at home. But that vision never actually came true, much like how we’re not all tooling around in flying cars these days. Automakers certainly participated in the whole robot craze back in the ’60s, however, and there was actually a Ford robot named “Freddie.”

Freddie the Ford robot wasn’t something that moved around or did much of anything, but it was a pretty cool spectacle for the many various car shows, shopping malls, and state fairs that it appeared at. But its first role was as a magician’s assistant, in 1965, in a 15 minute performance at Ford’s Magic World road show. Freddie also spawned a couple of robot “brothers” that joined it on its endeavors, where we imagine the family attracted a ton of interest.

The 9 foot tall robots were all constructed from various Ford car parts, too. Freddie’s design was inspired by a medieval knight in armor. It had radio antennas in his ears, Mustang parking lights in its eyes, and a Thunderbird’s reverse light in its mouth, as well as a flashing light on the top of its head. The shoulder joints were made from hubcaps and the arms were made of resonators and pickup dampers.

Freddie’s hands were on brake shoes and its feet were trays of Mercury oil. Its sides were made of half a Comet engine complete with a carburetor. On the chest, it showed pressure, amperage, temperature, and fuel gauges for the Thunderbird. When turned on, the robot’s indicators worked and it could even talk. This was an important feature, because Freddie educated its visitors on Ford’s engineering prowess.

The next generation of Freddie the Ford robot was also constructed from all sorts of existing parts, including a Mustang speedometer with an odometer on its chest that recorded the miles as it spoke, an AM/FM radio, Mustang dashboard lights, and a seat belt. The robot’s knees were built with Mustang fuel caps and its large feet were filled with oil tanks.

Today, Ford still keeps a version of Freddie in the archives at its world headquarters in Dearborn, Michigan. It still works, and even answers one of 12 pre-programmed questions about Ford products from 1982 when someone presses its buttons.

We’ll have more cool historical stuff like this soon, so be sure to subscribe to Ford Authority for  around-the-clock Ford news coverage.

  • Sweepstakes Of The Month: 2021 Ford Mustang Shelby GT500 plus $25K in cash. Details here.
Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage


We'll send you one email per day with the latest Ford updates.

It's totally free.

Written by Brett Foote

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Sponsored Links

2 Comments

Leave a Reply
  1. The robot was impressive but that woman model’s dress is even more impressive and silly. Was that based on a ballet dress?

Leave a Reply

Your email address will not be published. Required fields are marked *

Ford Mustang Mach-E Buyers Will Receive Up To Five Free Charges At Electrify America Stations

Next-Generation Ford Edge Reportedly Cancelled In A Surprising Move