After waiting three plus years to see the 2021 Ford Bronco, an enormous amount of people visited Ford’s reservations site to secure their place in line to buy one. So many, in fact, that it caused a variety of technical difficulties at the site for several days. That incredible demand seems to now causing issues with when, exactly, we’ll start to see new Broncos on the road. Originally, Ford stated that 2021 Bronco deliveries were going to begin in April of 2021, but now it looks like we’ll be waiting a little longer.
The news comes to us from Ford, who recently updated its reservations page. The site still states that Bronco order banks will open in December as originally planned, but the Bronco deliveries information has changed, and now the site states the following:
“In early 2021, your Ford dealer will be able to provide an approximate date for the delivery of your Bronco. Initial 2 and 4 door deliveries are targeted to begin in June 2021. Due to the high number of Bronco 2 and 4 door reservations, deliveries may extend into the 2022 calendar year.”
For those that secured a reservation early Monday night during the release, the delay shouldn’t be too bad. But those that waited a while to place their reservation may now be changing out their wall calendar before a new Bronco arrives in their garage.
It’s unclear what this means for actual dealer inventory as well. Ford has said that reservations will be fulfilled in approximately the same order received, based on final ordering and production of similarly configured Broncos. All reservations will also be filled before production of stock units begins, so it might be some time before we see them sitting on dealer lots.
We’ll have more on this developing situation as soon as it’s available, so be sure to subscribe to Ford Authority for more Ford Bronco news and around-the-clock Ford news coverage.
Comments
HEHEHEHEHAHAHA. Looks like another EXPLORER/AVIATOR disaster looming. Hopefully FORD has learned their lesson with that but past history is a leading indicator of future behavior.
I have a feeling there are going to be many P.O’d cutomers once they are delivered given FORD’s recent history.
No one has actually “ordered” a vehicle yet. Many of the reservations will not be turned into actual vehicle orders, so there is no way of knowing how long the delay will be. I have a reservation, but would not “order ” a Bronco until after I have seen it in person and driven one. The dealer I am set-up with told me that they plan on having one 2 dr. and one 4 dr. on hand for demo before placing an order.
Ford is probably just anticipating delays because they wont be able to build them as fast as originally planned. Especially with Covid restrictions at the factories, UAW shakeups and slow downs, supplies being delayed by protests (Mexico) and covid issues from suppliers, etc. Plus, they are still getting feedback from test drivers and the public. Velocity blue has joined the list of colors as a late-available option, and a lot of waves were made when potential customers banded together in their concerns about the limited and lackluster top-tier options that are available for fans of the new manual transmission. That is a pile of obstacles for the bronco team to climb over.
Been driving ford trucks since 1976, have driven others but my 2004 f150 has been solid, but I’m disappointed in ford with the way they keep talking about the bronco while fiat keeps putting out jeeps by the thousands… come on ford!
They sure look like a lnt.scout .that ford took back for money owed by int. sure looks like a modern scout. 4dr.and the sport off road scout2 that i have with removed doors and top.