For many folks who went online to reserve their 2021 Ford Bronco during the vehicle’s reveal Monday night, the process was undoubtedly frustrating. From the minute the clock turned 8:00 p.m. EDT, Ford’s reservation site was experiencing technical difficulties, and many weren’t able to actually complete a reservation until hours later. And by the time they did, they likely saw that all Bronco First Edition reservations were accounted for.
We noticed that it wasn’t long before the First Edition was wearing a “reservations full” banner on Ford’s site, as it is right now. And with just 3,500 units of this special launch edition produced, that isn’t terribly surprising.
We wanted to verify that all First Editions were spoken for, however, and Ford Authority was able to confirm this after speaking with Ford spokesman Jiyan Cadiz. Cadiz told us that all 3,500 Bronco First Edition reservations were indeed sold out in just a matter of hours.
Aside from being a limited edition model, the First Edition Bronco is a very special machine that serves as the “ultimate” example of the all-new off-road SUV. It combines the mechanicals of the Badlands, the interior of the Outer Banks, and the exterior of the Wildtrak to create a fully loaded Bronco for those who want it all.
For a base price of $59,305 (minus the $1,495 destination charge), the Bronco First Edition wears a First Edition hood and bodyside graphics, as well as a Shadow Black painted modular hard top with a matching grille and side mirror caps.
It comes equipped with the Sasquatch package, which adds 35 inch BSW mud-terrain tires, 17 inch black-painted beadlock capable wheels, Bilstein position sensitive monotube shocks, a 4.70 final drive ratio, and high-clearance fender flares.
The Lux Package is also standard equipment, which adds Adaptive Cruise Control, a 10-speaker B&O sound system, Evasive Steering Assist, a heated steering wheel, universal garage door opener, two additional front row smart-charging USB ports, a voice-activated touchscreen navigation system, and a wireless charging pad.
The First Edition is exclusively powered by Ford’s 2.7L EcoBoost V6, which is projected to produce 310 horsepower and 400 pound-feet of torque. It comes standard with a 10-speed automatic transmission with Trail Control, as well as Advanced 4×4 with Automatic on Demand Engagement.
Other notable goodies include a safari bar, carpeted flooring, and a unique interior featuring leather-trimmed seats with heated front row and a 10-way adjustable driver’s seat.
The First Edition also comes with locking front and rear differentials and stabilizer bar disconnect, heavy duty steel bash plates, rock rails, HD modular front and steel rear bumpers, auxiliary switches, Trail Turn Assist, and Trail One-Pedal Driving. It features all seven G.O.A.T. driving modes, too – Normal, ECO, Slippery, Sand, Mud/Ruts, Rock Crawl, and Baja.
With so much standard equipment and a series of unique touches combined with a low production number, it’s no wonder the Bronco First Edition sold out quickly.
We’ll have much more on the new Bronco in the coming days, so be sure to subscribe to Ford Authority for more Ford Bronco news and around-the-clock Ford news coverage.
Comments
Ford has suffered from poor launches.
I plan to wait.
60k plus freight and taxes + proves there’s one born every minute.
Yup.
Why pay full retail when they will be discounting them when Jeep drops the Hemi in the wrangler.
Looks like a 60’s International. Ugly as hell.