Ford Authority

2021 Ford Bronco, Bronco Sport Reservations Are Now Live And Open

It’s been 25 years since a new Bronco roamed the earth, and over three years since we first learned that Ford was bringing back its beloved utility. And now, The Blue Oval has finally revealed the 2021 Ford Bronco to the eager masses. Even better, Bronco reservations are now live, too.

This means that those interested in being among the first to take delivery of a new Bronco can hold their proverbial place in line for a $100 refundable deposit. Bronco reservations are open now at, and all it takes is a few minutes to fill out the pertinent information.

It’s important to note that reservations are not the same thing as orders. A reservation guarantees one’s place in line when orders do open up once the Ford Bronco is closer to production. As we previously reported, the Bronco order banks are set to open up in December, with deliveries beginning in April of 2021.

Meanwhile, we expect the 2021 Bronco reservations process to work much like the Mustang Mach-E did. The order books for the Mach-E opened up a couple of weeks ago, at which time reservation holders were able to convert their reservation to an order.

Buyers can also choose their preferred dealer while completing a reservation, though that can be changed at a later date before the reservation is converted to an order. This gives customers a little flexibility, and who knows what can happen over the course of several months.

Those interested in reserving a Bronco Sport can also secure their reservation in the same manner, and also for the same $100 deposit. However, that model will begin deliveries by the end of the year, which means we’ll be seeing them out on the roads a few months before the Bronco.

We’ll have much more on the new Bronco family soon, so be sure to subscribe to Ford Authority for more Ford Bronco newsBronco Sport news, and around-the-clock Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. GaryB

    Made my reservation. 2 door badlands. I am hoping to hear more news about 3rd party upgrades like Hennessey. Not having the option to combine the 2.7L with the 7 speed manual makes me feel less enthusiastic about my reservation. Im wondering if getting the base entry model for 28 k and paying hennessey 20k will get me a 3L with a 7 speed. If so, ill change my reservation. I hope you guys at fordauthority keep your ears to the ground for upgrades like that.

  2. AuntJimmy

    … hope it has room for a small tent and an igloo cooler.

  3. Steven Martin

    Looks amazingly similar to the 1977 International Harvester Scout II: the body, the grill, the convertible top, and the take-off doors. Looks good but not all that new.

  4. Steven Pankow

    I am an Employee and I tried to put a $ 100 deposit on a Bronco without success! Now I want to buy an ecosport advertised for $12k and Dealer knows nothing! Please help me.thanks for any reply.


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