Ford’s Bronco is one of the more iconic models in history, and as a result, it also has a pretty interesting story to tell. Or rather, multiple stories. Since the 2021 Ford Bronco was revealed a couple of weeks ago, we’ve heard all kinds of cool tales of the man behind the original Bronco’s first sketches, as well as the design process of the sixth-generation model, which closely followed the lines of its predecessor. And now, Ford is set to cover the entire history of its rugged SUV in a new podcast called Bring Back Bronco.
The eight episode podcast begins on August 10th, and is hosted by former National Public Radio transportation and economics correspondent Sonari Glinton. Bring Back Bronco aims to take a journalistic approach to telling the story of the Bronco – starting with its birth, its life until it was cancelled in 1996, a notorious police chase in 1994, and the efforts to bring it back.
Glinton is joined by guest story-teller and Detroit history expert Bailey Sisoy-Moore, as well as the people inside and outside Ford who have been part of Bronco’s history and rebirth. The bi-weekly series is produced by Pacific Content in conjunction with GTB, and includes never-before-heard stories like that of the “Bronco Underground,” a band of Ford employees who schemed, worked, and toiled for more than two decades to bring the Bronco back to Ford showrooms.
The podcast will also feature interviews with outsiders, as well as racers, restorers, a legendary Baja racer, and one person who took a Bronco to the Arctic Circle, plus 10 Ford executives who have been part of the journey to bring it back.
Bring Back Bronco is available on Apple Podcasts, Google Podcasts, Spotify, Stitcher and a variety of other podcast platforms. The eight episodes, as well as bonus content, including historic photos, documents, early sketches of the original Bronco, and of the 2021 Broncos, as well as oral histories from Ford employees and Broncophiles will also be found at broncopodcast.ford.com when the podcast launches on August 10th.