Ford Authority

Ford And Lincoln Brands Rank Below Industry Average In J.D. Power 2020 Initial Quality Study

J.D. Power just released its 2020 Initial Quality Study (IQS), and there are several interesting takeaways from the long-running report. One of the biggest is that most domestic brands wound up ranking above the industry average this year, and it’s the best-ever performance by Detroit automakers in the history of the study. Unfortunately, that doesn’t include Ford and Lincoln, both of which wound up ranking below the industry average.

The study, now in its 34th year, examines problems experienced by owners of new 2020 model-year vehicles during the first 90 days of ownership. Initial quality is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.

Dodge, Chevrolet, Ram, Buick, GMC, Cadillac, and Jeep all performed better than the overall industry average of 166 PP100. Meanwhile, most premium brands scored below the industry average, a trend that continues mainly due to the fact that these vehicles typically come equipped with more complex technology features that tend to cause headaches for owners.

Unfortunately, both Ford and Lincoln turned in subpar performances while other domestic automakers shined. Ford landed in the middle of the pack with a score of 174 PP100, just slightly worse than the industry average. Meanwhile, Lincoln landed further down the rankings with a score of 182 PP100.

It’s worth noting, however, that both Ford and Lincoln fared better than a host of Japanese automakers once regarded as the gold standard in quality. For Ford, that includes the likes of Honda (177 PP100) and Toyota (177). Lincoln managed to beat out a number of other luxury brands as well, including Acura (185), Porsche (186), Jaguar (190), Mercedes-Benz (202), Audi (225), and Land Rover (228).

Still, it’s somewhat disconcerting to watch other domestic automakers improve while The Blue Oval lands in the middle of the pack. The most surprising of which is Dodge, which tied with Kia to become the first domestic brand in the study’s history to take the top spot with a score of 136. That’s a stunning turnaround for an automaker once famous for a myriad number of issues. Chevrolet and Ram, meanwhile, turned in strong performances with matching scores of 141 as the two tied for third place.

While somewhat concerning, this performance doesn’t necessarily tell the whole story in regards to quality and reliability – only a small piece of it in regards to sample size and the length of ownership. Regardless, it also gives The Blue Oval something to improve upon.

We’ll have more on J.D. Power’s latest report soon, so be sure to subscribe to Ford Authority for the latest Lincoln news and non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Raymond Ramirez

    To see Tesla at the bottom is sad, although they have the fewest models to sell, only four (S,X, Y, and 3).

  2. Roy Chiles

    If Jim Farley, Jim Hackett,FORD /Lincoln are who ever is going to put all their money on SUV’s over Sedans they better get their act together. The attention to detail your putting on F150 you need to put on your SUV’s. This list shows just how Bad you all messed up the launch of the new RWD Explorer and return of the Aviator. If Lincoln is to sale SUV’s only it needs to be at the top of this list cause that’s all the got to BANK ON NOW. FORD might wealth the storm because it has the number 1 selling F150 it just a shame the number 1 selling Explorer ain’t number 1 NO MORE. Writing On The Wall


    The list does not reflect what the probems are. One problem of loss of braking is far more important than three squeaks. I would say Ford is in the company of some excellent manufacturers. Perhaps this listing may be given too much importance. I would think that the totality of a vehicle’s price, performance, and lifelong quality would be what most people care about.

  4. George S

    My question is who is surveyed? Two rankings are needed, one is mechanical issues, second software at the infotainment screen. Software that drives the transmission is mechanical but if the screen has apps that are iffy, it’s not a safety issue nor mechanical. Some may think so.

    Two weeks after I purchased my new 2012 Silverado, the Delco battery went bad. Essentially out of the box failure but I would not consider this a GM problem nor a problem with Quality. GM buys nearly ten million batteries to supply its global manufacturing from third parties and perfection 100% of the time is a goal, not reality.

  5. Jim

    My Lincoln nautilus has been close to perfect for the first 6 months, better than my lexus 2005 which I thought was the best car ever made. Jim


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