Ford Argentina Sales Decrease 25 Percent In June 2020

July 14, 2020 12:37 am

Ford Argentina sales decreased 25 percent to 3,311 units in June 2020 compared to June 2019 results. The figures place Ford as the sixth best-selling car brand in Argentina, behind Volkswagen, Renault, Chevrolet, Toyota and Fiat.

Individual model sales performance was as follows:

Ford EcoSport sales decreased 3.06 percent to 761 units
Ford F-Series sales totaled 105 units
Ford Fiesta sales decreased 97.7 percent to 11 units
- The vehicle has been discontinued
Ford Focus sales decreased 95.4 percent to 29 units
- The vehicle has been discontinued
Ford Ka sales decreased 40.6 percent to 976 units
Ford Kuga sales increased 320 percent to 105 units
Ford Mondeo sales increased 60.78 percent to 82 units
Ford Mustang sales decreased 25 percent to 3 units
Ford Ranger sales increased 48.67 percent to 1,121 units
Ford Transit sales increased 204 percent to 76 units

During the first six months of the 2020 calendar year, Ford Argentina sales decreased 49 percent to 14,472 units.

Sales Results - June 2020 - Argentina - Ford

MODEL	JUN 2020 / JUN 2019	JUNE 2020	JUNE 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
ECOSPORT	-3.06%	761	785	-37.88%	3,604	5,802
F-SERIES	*	105	*	*	188	*
FIESTA	-97.70%	11	479	-93.49%	180	2,763
FOCUS	-95.40%	29	630	-89.35%	384	3,604
KA	-40.60%	976	1,643	-48.32%	4,878	9,439
KUGA	+320.00%	105	25	-35.65%	139	216
MONDEO	+60.78%	82	51	-37.88%	310	499
MUSTANG	-25.00%	3	4	-53.85%	6	13
RANGER	+48.67%	1,121	754	-17.37%	4,543	5,498
TRANSIT	+204.00%	76	25	-37.05%	141	224
FORD TOTAL	-24.90%	3,311	4,409	-48.68%	14,472	28,198

The Ford Authority Take

In June, Ford Argentina sales suffered the smallest decline in sales volume since the COVID-19 outbreak in the country. Despite representing a notable decline year-over-year, the 3,311 vehicles sold by Ford last month are a significant improvement compared to the 406 sales in April (down 90 percent year-over-year) and 1,987 units delivered in May (down 47 percent year-over-year).

The lower rate of contraction is due to fact that Ford models offered in the South American country registered healthy increases in their sales volumes, including Kuga, Mondeo, Ranger and Transit. In particular, the results highlight excellent performance of FoMoCo’s pickups in June, with Ranger and F-150 registering their highest sales figures in the Argentine market in the recent past.

In addition, it is worth noting that Ranger was Ford’s best-selling model in Argentina for the second consecutive month in June. The spot is typically occupied by the subcompact Ka – Ford’s least expensive model.