Ford Brazil Sales Decrease 55 Percent In June 2020

July 6, 2020 3:04 pm

Ford Brazil sales decreased 55 percent to 7,766 units in June 2020 compared to June 2019 results.

Individual model sales performance was as follows:

Ford EcoSport sales decreased 27.14 percent to 1,737 units
Ford Focus sales decreased 100 percent to 0 units
- The vehicle has been discontinued
Ford Fusion sales decreased 98.04 percent to 1 units
Ford Ka sales decreased 66.02 percent to 4,231 units
Ford Mustang sales decreased 3.03 percent to 32 units
Ford Ranger sales decreased 7.22 percent to 1,736 units

During the first six months of the 2020 calendar year, Ford Brazil sales decreased 42 percent to 60,526 units.

Sales Results - June 2020 - Brazil - Ford

MODEL	JUN 2020 / JUN 2019	JUNE 2020	JUNE 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
ECOSPORT	-27.14%	1,737	2,384	-35.88%	9,895	15,433
FOCUS	-100.00%	0	120	-99.43%	8	1,414
FUSION	-98.04%	1	51	-97.65%	16	680
KA	-66.02%	4,231	12,453	-43.44%	41,593	73,532
MUSTANG	-3.03%	32	33	-15.02%	181	213
RANGER	-7.22%	1,736	1,871	-10.49%	8,718	9,740
FORD TOTAL	-54.90%	7,766	17,221	-41.58%	60,526	103,613

The Ford Authority Take

Ford Brazil sales fell significantly in June due to unfavorable conditions caused by the COVID-19 pandemic. However, the 55 percent drop is a noteworthy improvement from the drastic declines of 77 percent in April and May.

Despite the fact that each of the Ford models saw reduced year-over-year sales volumes, including the Ranger pickup truck, the figures hide some positive news. That’s because the Ranger was the best-selling model in its class during June, an unprecedented achievement for Ford.

The Ranger is typically outsold by the Toyota Hilux and Chevrolet S10, which have led the Brazilian mid-size pickup segment for more than two decades. The Blue Oval’s truck managed to gain this position due to quick acceptance of the all-new Ranger Storm, which launched earlier this year in the country.