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Ford Brazil Sales Decrease 55 Percent In June 2020

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Ford Brazil sales decreased 55 percent to 7,766 units in June 2020 compared to June 2019 results.

Individual model sales performance was as follows:

During the first six months of the 2020 calendar year, Ford Brazil sales decreased 42 percent to 60,526 units.

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Sales Results - June 2020 - Brazil - Ford

MODELJUN 2020 / JUN 2019JUNE 2020JUNE 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-27.14% 1,7372,384-35.88%9,895 15,433
FOCUS-100.00% 0120-99.43%8 1,414
FUSION-98.04% 151-97.65%16 680
KA-66.02% 4,23112,453-43.44%41,593 73,532
MUSTANG-3.03% 3233-15.02%181 213
RANGER-7.22% 1,7361,871-10.49%8,718 9,740
FORD TOTAL-54.90% 7,76617,221-41.58%60,526 103,613

The Ford Authority Take

Ford Brazil sales fell significantly in June due to unfavorable conditions caused by the COVID-19 pandemic. However, the 55 percent drop is a noteworthy improvement from the drastic declines of 77 percent in April and May.

Despite the fact that each of the Ford models saw reduced year-over-year sales volumes, including the Ranger pickup truck, the figures hide some positive news. That’s because the Ranger was the best-selling model in its class during June, an unprecedented achievement for Ford.

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The Ranger is typically outsold by the Toyota Hilux and Chevrolet S10, which have led the Brazilian mid-size pickup segment for more than two decades. The Blue Oval’s truck managed to gain this position due to quick acceptance of the all-new Ranger Storm, which launched earlier this year in the country.

About The Numbers

  • All percent change figures compared to Ford Brazil sales in June 2019, except if noted

Further Reading & Sales Reporting

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Written by Deivis Centeno

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