Ford China Sales Grow 3 Percent During Q2 2020

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Ford China sales increased 3 percent to 158,589 new vehicles during the second quarter of 2020.

The results represent a 3 percent growth compared to the second quarter of 2019, and a 78.7 percent growth compared to the COVID-stricken first quarter 2020.

Sales Summary

FoMoCo says that the results were driven by strong demand following the lifting of restrictions associated with the COVID-19 pandemic, along with strong consumer demand and a favorable product mix supported by new vehicle launches.

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The automaker adds that its refreshed vehicle lineup, including the addition of the all-new Ford Escape and Lincoln Corsair, “offered a favorable product mix to meet consumer needs.” Meanwhile, sales were particularly strong in the commercial vehicle and luxury segments.

Ford Brand Sales – China – Q2 2020

Ford brand vehicle sales totaled 30,462 units, which were flat on a year-over-year basis. But compared to the first quarter of 2020, sales of Ford brand vehicles in China increased 82.1 percent.

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  • Sales of the all-new Ford Escape reached 11,290 units during the quarter
  • Orders for the locally-built Ford Explorer, which launched mid-June, surpassed 2,000 units during the first two weeks of launch

Lincoln Sales – China – Q2 2020

Lincoln sales increased 12 percent to 13,896 units. The luxury brand saw consecutive sales increases in the three months of the quarter, and sales in May and June both exceeded the prior monthly record of 5,000 units.

The growth was driven in large part by the popularity of the all-new Lincoln Corsair, which accounted for 6,968 deliveries during the quarter.

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JMC Sales – China – Q2 2020

JMC sales of both Ford and local-brand models increased 33.8 percent to 80,224 units during the second quarter. The results were more than double the volume seen during the first quarter.

The Ford Transit line saw sales grow 60.9 percent to 15,007 units.

Ford Lio-Ho Sales – Taiwan – Q2 2020

Ford Lio-Ho saw sales increase 1.8 percent to 5,223 units compared to Q2 2019. Compared to Q1 2020, sales increased 7 percent.

The all-new Ford Kuga (sold as the Escape in China and North America) launched in Taiwan in mid-June, receiving nearly 2,000 orders.

Ford says that “second quarter sales volume was impacted by pandemic-related supply issues, which have since been resolved,” as well as by the delayed launch of the all-new Kuga.

Formed in 1972, Ford Lio-Ho is a joint venture in which Ford holds a 70 percent stake. The enterprise is responsible for the sale of Ford vehicles in Taiwan.

Looking Ahead

Going forward, Ford China plans to build on its sales momentum “by accelerating the launch of new products and localization strategies.” For instance, the launch of the locally-built Explorer in June strengthened Ford’s portfolio of utility offerings to address a wide spectrum of consumer needs.  Ford’s current lineup of crossovers in China includes the Escape, Kuga, Edge and Territory S, and the recently-launched Explorer.

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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