Ford EcoSport sales decreased in the United States, Canada, Mexico, Russia, Brazil and Argentina during the second quarter of 2020.
Ford EcoSport Sales - Q2 2020 - United States
In the United States, Ford EcoSport deliveries totaled 17,232 units in Q2 2020, a decrease of about 20 percent compared to 21,507 units sold in Q2 2019.In the first six months of the year, EcoSport sales decreased about 12 percent to 30,155 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ECOSPORT | -19.88% | 17,232 | 21,507 | -12.30% | 30,155 | 34,386 |
Ford EcoSport Sales - Q2 2020 - Canada
In Canada, Ford EcoSport deliveries totaled 971 units in Q2 2020, a decrease of about 58 percent compared to 2,339 units sold in Q2 2019.In the first six months of the year, EcoSport sales decreased about 38 percent to 2,570 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ECOSPORT | -58.49% | 971 | 2,339 | -38.00% | 2,570 | 4,145 |
Ford EcoSport Sales - Q2 2020 - Mexico
In Mexico, Ford EcoSport deliveries totaled 518 units in Q2 2020, a decrease of about 50 percent compared to 1,043 units sold in Q2 2019.In the first six months of the year, EcoSport sales decreased about 36 percent to 1,492 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ECOSPORT | -50.34% | 518 | 1,043 | -36.40% | 1,492 | 2,346 |
Ford EcoSport Sales - Q2 2020 - Russia
In Russia, Ford EcoSport deliveries totaled 1 units in Q2 2020, a decrease of about 99 percent compared to 96 units sold in Q2 2019.In the first six months of the year, EcoSport sales were flat at 0 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ECOSPORT | -98.96% | 1 | 96 | * | 0 | 0 |
Ford EcoSport Sales - Q2 2020 - Brazil
In Brazil, Ford EcoSport deliveries totaled 3,168 units in Q2 2020, a decrease of about 59 percent compared to 7,816 units sold in Q2 2019.In the first six months of the year, EcoSport sales decreased about 36 percent to 9,895 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ECOSPORT | -59.47% | 3,168 | 7,816 | -35.88% | 9,895 | 15,433 |
Ford EcoSport Sales - Q2 2020 - Argentina
In Argentina, Ford EcoSport deliveries totaled 1,314 units in Q2 2020, a decrease of about 39 percent compared to 2,141 units sold in Q2 2019.In the first six months of the year, EcoSport sales decreased about 38 percent to 3,604 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ECOSPORT | -38.63% | 1,314 | 2,141 | -37.88% | 3,604 | 5,802 |
Ford EcoSport Sales - Q2 2020 - Chile
In Chile, Ford EcoSport deliveries totaled 33 units in Q2 2020.In the first six months of the year, EcoSport sales totaled 981 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ECOSPORT | * | 33 | * | * | 981 | * |
Competitive Sales Comparison
Ford EcoSport sales performance during the second quarter of 2020 enabled the small crossover SUV to take fourth place in its competitive set from a sales volume standpoint. The model was outsold by the Chevrolet Trax (see Chevrolet Trax sales), Jeep Compass, Honda HR-V, and Kia Soul.
However, the Ford EcoSport outsold the Hyundai Kona, Jeep Renegade, Toyota C-HR, Buick Encore (see Buick Encore sales), all-new Buick Encore GX, the new Nissan Kicks, Kia Seltos, the all-new Mazda CX-30, the new Chevrolet Trailblazer, Mitsubishi Outlander Sport, the all-new Hyundai Venue, Kia Niro, Mazda CX-3 and the Fiat 500X.
Sales Numbers - Mainstream Subcompact Crossovers - Q2 2020 - United States
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 | Q2 20 SHARE | Q2 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET TRAX | +3.10% | 22,466 | 21,790 | 11% | 9% | +9.36% | 50,708 | 46,370 |
| JEEP COMPASS | -51.84% | 18,401 | 38,207 | 9% | 16% | -36.14% | 48,221 | 75,513 |
| HONDA HR-V | -25.71% | 17,481 | 23,530 | 9% | 10% | -18.34% | 36,895 | 45,179 |
| KIA SOUL | -42.30% | 17,328 | 30,030 | 9% | 12% | -38.76% | 34,041 | 55,583 |
| FORD ECOSPORT | -19.88% | 17,232 | 21,507 | 9% | 9% | -12.30% | 30,155 | 34,386 |
| HYUNDAI KONA | -16.58% | 15,593 | 18,692 | 8% | 8% | -17.05% | 30,767 | 37,089 |
| JEEP RENEGADE | -28.75% | 12,695 | 17,818 | 6% | 7% | -25.47% | 26,859 | 36,036 |
| TOYOTA C-HR | -2.11% | 11,052 | 11,290 | 6% | 5% | -17.00% | 21,424 | 25,811 |
| BUICK ENCORE | -58.70% | 10,033 | 24,291 | 5% | 10% | -50.36% | 24,271 | 48,897 |
| BUICK ENCORE GX | * | 9,256 | * | 5% | 0% | * | 11,857 | 0 |
| NISSAN KICKS | -45.10% | 9,193 | 16,744 | 5% | 7% | -20.85% | 23,162 | 29,263 |
| KIA SELTOS | * | 9,026 | * | 5% | 0% | * | 14,078 | 0 |
| MAZDA CX-30 | * | 8,592 | * | 4% | 0% | * | 16,956 | 0 |
| CHEVROLET TRAILBLAZER | * | 6,699 | * | 3% | 0% | * | 6,702 | 0 |
| MITSUBISHI OUTLANDER SPORT | -33.32% | 4,208 | 6,311 | 2% | 3% | -10.57% | 16,785 | 18,768 |
| HYUNDAI VENUE | * | 4,005 | * | 2% | 0% | * | 7,171 | 0 |
| KIA NIRO | -50.32% | 3,277 | 6,596 | 2% | 3% | -30.90% | 8,252 | 11,942 |
| MAZDA CX-3 | -37.55% | 2,205 | 3,531 | 1% | 1% | -29.88% | 4,757 | 6,784 |
| FIAT 500X | -45.81% | 395 | 729 | 0% | 0% | -54.31% | 678 | 1,484 |
| TOTAL | -17.39% | 199,137 | 241,066 | -12.55% | 413,739 | 473,105 |
From a segment share standpoint, the EcoSport controlled 9 percent of the segment, not too far behind the 11 percent of the Chevrolet Trax and 9 percent each held by the Jeep Compass, Honda HR-V and Kia Soul.
The mainstream subcompact crossover segment contracted 17 percent to 199,137 units during Q2 2020.
The Ford Authority Take
Ford EcoSport sales decreased slightly faster than the segment average during the second quarter of 2020, with the small crossover seeing its share of the segment steady on a year-over-year basis.
The EcoSport is a newcomer to the U.S. market, entering a very competitive segment against established rivals in the Chevrolet Trax and Buick Encore, along with very attractive new entries such as the Jeep Compass and Renegade, Honda HR-V, Toyota C-HR, Nissan Kicks, as well as two entries from Kia (Soul, Niro) and the Hyundai Kona.
In addition, GM is launching all-new entries in this segment – the new Chevrolet Trailblazer and Buick Encore GX, which will complement the current Trax and Encore, respectively. Hyundai and Kia are in the process of doing something similar, launching the all-new Hyundai Venue and Kia Seltos that will complement the Kona and Niro, respectively. In that regard, the EcoSport has its work cut out for it, as it will be competing against much newer and (arguably) more attractive models in the space.
Additionally, the EcoSport will also have some internal competition from the upcoming Bronco Sport, which is scheduled to launch before the end of the 2021 model year. The Bronco Sport is similar in size to the EcoSport, while carrying a starting price roughly $6,000 higher.
Going forward, we expect Ford EcoSport sales to continue at roughly the same levels as they are today. Working in the model’s favor is a growing demand for small crossovers, a circumstance that should attract more people to shop models in this space, including the EcoSport. Meanwhile, very attractive (and newer) offerings from the competition will limit the EcoSport’s sales success.
For the immediate future, we can expect depressed sales volumes as the industry as a whole takes a hit due to the impact of the COVID-19 pandemic.
It’s also worth noting that Ford has commenced development work of the all-new, next-generation EcoSport. The model is expected to arrive for the 2023 model year. Based solely on product competitiveness factors, a fresh, all-new model should perform significantly better than the current one in the marketplace.
About The Numbers
- All percent change figures compared to Ford EcoSport Q2 2019 sales, unless noted otherwise
- In the United States, there were 77 selling days in Q2 2020 and 77 selling days in Q2 2019
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- China sales figures represent retail deliveries and not wholesales
- Ford Motor Company sales Q2 2020 U.S.A
- Ford sales Q2 2020 U.S.A. (Ford brand)
- Lincoln sales Q2 2020 U.S.A.
- Ford China sales Q2 2020
- Ford Motor Company Canada sales Q2 2020
- Ford Canada sales Q2 2020
- Lincoln Canada sales Q2 2020
- Ford Motor Company Argentina sales Q2 2020
- Ford Argentina sales April 2020 (Ford brand)
- Ford Argentina sales May 2020 (Ford brand)
- Ford Argentina sales June 2020 (Ford brand)
- Ford Motor Company Brazil sales Q2 2020
- Ford Brazil sales April 2020 (Ford brand)
- Ford Brazil sales May 2020 (Ford brand)
- Ford Brazil sales June 2020 (Ford brand)
- Ford Motor Company Korea sales Q2 2020
- Ford Motor Company Korea sales April 2020
- Ford Korea sales April 2020
- Lincoln Korea sales April 2020
- Ford Motor Company Korea sales May 2020
- Ford Korea sales May 2020
- Lincoln Korea sales May 2020
- Ford Motor Company Korea sales June 2020
- Ford Korea sales June 2020
- Lincoln Korea sales June 2020
- Ford Motor Company Korea sales April 2020
- Ford Motor Company Mexico sales Q2 2020
- Ford Motor Company Mexico sales April 2020
- Ford Mexico sales April 2020
- Lincoln Mexico sales April 2020
- Ford Motor Company Mexico sales May 2020
- Ford Mexico sales May 2020
- Lincoln Mexico sales May 2020
- Ford Motor Company Mexico sales June 2020
- Ford Mexico sales June 2020
- Lincoln Mexico sales June 2020
- Ford Motor Company Mexico sales April 2020
- Ford Russia sales Q2 2020
- Ford Russia sales April 2020
- Ford Russia sales May 2020
- Ford Russia sales June 2020
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