Ford EcoSport Sales Place Fifth In Segment During Q2 2020

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Ford EcoSport sales decreased in the United States, Canada, Mexico, Russia, Brazil and Argentina during the second quarter of 2020.

Ford EcoSport Sales - Q2 2020 - United States

In the United States, Ford EcoSport deliveries totaled 17,232 units in Q2 2020, a decrease of about 20 percent compared to 21,507 units sold in Q2 2019.

In the first six months of the year, EcoSport sales decreased about 12 percent to 30,155 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ECOSPORT -19.88% 17,232 21,507 -12.30% 30,155 34,386

Ford EcoSport Sales - Q2 2020 - Canada

In Canada, Ford EcoSport deliveries totaled 971 units in Q2 2020, a decrease of about 58 percent compared to 2,339 units sold in Q2 2019.

In the first six months of the year, EcoSport sales decreased about 38 percent to 2,570 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ECOSPORT -58.49% 971 2,339 -38.00% 2,570 4,145

Ford EcoSport Sales - Q2 2020 - Mexico

In Mexico, Ford EcoSport deliveries totaled 518 units in Q2 2020, a decrease of about 50 percent compared to 1,043 units sold in Q2 2019.

In the first six months of the year, EcoSport sales decreased about 36 percent to 1,492 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ECOSPORT -50.34% 518 1,043 -36.40% 1,492 2,346

Ford EcoSport Sales - Q2 2020 - Russia

In Russia, Ford EcoSport deliveries totaled 1 units in Q2 2020, a decrease of about 99 percent compared to 96 units sold in Q2 2019.

In the first six months of the year, EcoSport sales were flat at 0 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ECOSPORT -98.96% 1 96 * 0 0

Ford EcoSport Sales - Q2 2020 - Brazil

In Brazil, Ford EcoSport deliveries totaled 3,168 units in Q2 2020, a decrease of about 59 percent compared to 7,816 units sold in Q2 2019.

In the first six months of the year, EcoSport sales decreased about 36 percent to 9,895 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ECOSPORT -59.47% 3,168 7,816 -35.88% 9,895 15,433

Ford EcoSport Sales - Q2 2020 - Argentina

In Argentina, Ford EcoSport deliveries totaled 1,314 units in Q2 2020, a decrease of about 39 percent compared to 2,141 units sold in Q2 2019.

In the first six months of the year, EcoSport sales decreased about 38 percent to 3,604 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
ECOSPORT -38.63% 1,314 2,141 -37.88% 3,604 5,802

Competitive Sales Comparison

Ford EcoSport sales performance during the second quarter of 2020 enabled the small crossover SUV to take fourth place in its competitive set from a sales volume standpoint. The model was outsold by the Chevrolet Trax (see Chevrolet Trax sales), Jeep Compass, Honda HR-V, and Kia Soul.

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However, the Ford EcoSport outsold the Hyundai Kona, Jeep Renegade, Toyota C-HR, Buick Encore (see Buick Encore sales), all-new Buick Encore GX, the new Nissan Kicks, Kia Seltos, the all-new Mazda CX-30, the new Chevrolet Trailblazer, Mitsubishi Outlander Sport, the all-new Hyundai Venue, Kia Niro, Mazda CX-3 and the Fiat 500X.

Sales Numbers - Mainstream Subcompact Crossovers - Q2 2020 - United States

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 Q2 20 SHARE Q2 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
CHEVROLET TRAX +3.10% 22,466 21,790 11% 9% +9.36% 50,708 46,370
JEEP COMPASS -51.84% 18,401 38,207 9% 16% -36.14% 48,221 75,513
HONDA HR-V -25.71% 17,481 23,530 9% 10% -18.34% 36,895 45,179
KIA SOUL -42.30% 17,328 30,030 9% 12% -38.76% 34,041 55,583
FORD ECOSPORT -19.88% 17,232 21,507 9% 9% -12.30% 30,155 34,386
HYUNDAI KONA -16.58% 15,593 18,692 8% 8% -17.05% 30,767 37,089
JEEP RENEGADE -28.75% 12,695 17,818 6% 7% -25.47% 26,859 36,036
TOYOTA C-HR -2.11% 11,052 11,290 6% 5% -17.00% 21,424 25,811
BUICK ENCORE -58.70% 10,033 24,291 5% 10% -50.36% 24,271 48,897
BUICK ENCORE GX * 9,256 * 5% 0% * 11,857 0
NISSAN KICKS -45.10% 9,193 16,744 5% 7% -20.85% 23,162 29,263
KIA SELTOS * 9,026 * 5% 0% * 14,078 0
MAZDA CX-30 * 8,592 * 4% 0% * 16,956 0
CHEVROLET TRAILBLAZER * 6,699 * 3% 0% * 6,702 0
MITSUBISHI OUTLANDER SPORT -33.32% 4,208 6,311 2% 3% -10.57% 16,785 18,768
HYUNDAI VENUE * 4,005 * 2% 0% * 7,171 0
KIA NIRO -50.32% 3,277 6,596 2% 3% -30.90% 8,252 11,942
MAZDA CX-3 -37.55% 2,205 3,531 1% 1% -29.88% 4,757 6,784
FIAT 500X -45.81% 395 729 0% 0% -54.31% 678 1,484
TOTAL -17.39% 199,137 241,066 -12.55% 413,739 473,105

From a segment share standpoint, the EcoSport controlled 9 percent of the segment, not too far behind the 11 percent of the Chevrolet Trax and 9 percent each held by the Jeep Compass, Honda HR-V and Kia Soul.

The mainstream subcompact crossover segment contracted 17 percent to 199,137 units during Q2 2020.

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The Ford Authority Take

Ford EcoSport sales decreased slightly faster than the segment average during the second quarter of 2020, with the small crossover seeing its share of the segment steady on a year-over-year basis.

The EcoSport is a newcomer to the U.S. market, entering a very competitive segment against established rivals in the Chevrolet Trax and Buick Encore, along with very attractive new entries such as the Jeep Compass and Renegade, Honda HR-V, Toyota C-HR, Nissan Kicks, as well as two entries from Kia (Soul, Niro) and the Hyundai Kona.

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In addition, GM is launching all-new entries in this segment – the new Chevrolet Trailblazer and Buick Encore GX, which will complement the current Trax and Encore, respectively. Hyundai and Kia are in the process of doing something similar, launching the all-new Hyundai Venue and Kia Seltos that will complement the Kona and Niro, respectively. In that regard, the EcoSport has its work cut out for it, as it will be competing against much newer and (arguably) more attractive models in the space.

Additionally, the EcoSport will also have some internal competition from the upcoming Bronco Sport, which is scheduled to launch before the end of the 2021 model year. The Bronco Sport is similar in size to the EcoSport, while carrying a starting price roughly $6,000 higher.

Going forward, we expect Ford EcoSport sales to continue at roughly the same levels as they are today. Working in the model’s favor is a growing demand for small crossovers, a circumstance that should attract more people to shop models in this space, including the EcoSport. Meanwhile, very attractive (and newer) offerings from the competition will limit the EcoSport’s sales success.

For the immediate future, we can expect depressed sales volumes as the industry as a whole takes a hit due to the impact of the COVID-19 pandemic.

It’s also worth noting that Ford has commenced development work of the all-new, next-generation EcoSport. The model is expected to arrive for the 2023 model year. Based solely on product competitiveness factors, a fresh, all-new model should perform significantly better than the current one in the marketplace.

About The Numbers

  • All percent change figures compared to Ford EcoSport Q2 2019 sales, unless noted otherwise
  • In the United States, there were 77 selling days in Q2 2020 and 77 selling days in Q2 2019
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
  • China sales figures represent retail deliveries and not wholesales
Ford Motor Company Q2 2020 sales reports:

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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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