Ford Explorer Sales Propel CUV To Segment Best-Seller Spot During Q2 2020

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Ford Explorer sales increased in the United States and Canada, while decreasing in South Korea, Mexico and Russia during the second quarter of 2020.

Ford Explorer Sales - Q2 2020 - United States

In the United States, Ford Explorer deliveries totaled 44,839 units in Q2 2020, an increase of about 27 percent compared to 35,374 units sold in Q2 2019.

In the first six months of the year, Explorer sales increased about 14 percent to 101,149 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
EXPLORER +26.76% 44,839 35,374 +14.06% 101,149 88,680

Ford Explorer Sales - Q2 2020 - Canada

In Canada, Ford Explorer deliveries totaled 2,963 units in Q2 2020, an increase of about 32 percent compared to 2,242 units sold in Q2 2019.

In the first six months of the year, Explorer sales increased about 40 percent to 6,696 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
EXPLORER +32.16% 2,963 2,242 +40.03% 6,696 4,782

Ford Explorer Sales - Q2 2020 - South Korea

In South Korea, Ford Explorer deliveries totaled 1,617 units in Q2 2020, a decrease of about 6 percent compared to 1,723 units sold in Q2 2019.

In the first six months of the year, Explorer sales decreased about 2 percent to 3,137 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
EXPLORER -6.15% 1,617 1,723 -1.51% 3,137 3,185

Ford Explorer Sales - Q2 2020 - Mexico

In Mexico, Ford Explorer deliveries totaled 185 units in Q2 2020, a decrease of about 61 percent compared to 478 units sold in Q2 2019.

In the first six months of the year, Explorer sales decreased about 70 percent to 263 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
EXPLORER -61.30% 185 478 -69.74% 263 869

Ford Explorer Sales - Q2 2020 - Russia

In Russia, Ford Explorer deliveries totaled 1 units in Q2 2020, a decrease of about 100 percent compared to 940 units sold in Q2 2019.

In the first six months of the year, Explorer sales were flat at 0 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
EXPLORER -99.89% 1 940 * 0 0

Competitive Sales Comparison

Ford Explorer sales totaled 44,839 units during the second quarter in the United States. The performance enabled the three-row crossover utility vehicle to maintain first place in its segment by sales volume.

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Following the Explorer were the Toyota Highlander, Honda Pilot, Chevrolet Traverse, Hyundai Palisade, Volkswagen Atlas (see VW Atlas sales), Subaru Ascent, Dodge Durango, Nissan Pathfinder, Kia Telluride, and the Mazda CX-9.

Sales Numbers - Mainstream Large Three-Row Crossovers - Q2 2020 - United States

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 Q2 20 SHARE Q2 19 SHARE
FORD EXPLORER +26.76% 44,839 35,374 21% 13%
TOYOTA HIGHLANDER -46.76% 31,181 58,562 14% 21%
HONDA PILOT -12.90% 30,917 35,495 14% 13%
CHEVROLET TRAVERSE -41.51% 22,314 38,152 10% 14%
HYUNDAI PALISADE +4,956.40% 19,366 383 9% 0%
VOLKSWAGEN ATLAS -24.95% 16,321 21,747 8% 8%
SUBARU ASCENT -25.02% 15,773 21,035 7% 8%
DODGE DURANGO -41.45% 11,694 19,972 5% 7%
NISSAN PATHFINDER -53.26% 8,861 18,958 4% 7%
KIA TELLURIDE -52.05% 8,550 17,832 4% 7%
MAZDA CX-9 +14.26% 6,232 5,454 3% 2%
TOTAL -20.85% 216,048 272,964

The Explorer held a 21 percent segment share, ahead of the 14 percent (each) held by the second-place Toyota Highlander and third-place Honda Pilot. The Chevrolet Traverse held 10 percent while all other models held a 9 percent share or less.

The three-row, large crossover segment contracted nearly 21 percent to 216,048 units in Q2 2020. In other words, the Explorer significantly outpaced the segment average.

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For informational and comparative purposes, we are also providing sales figures for midsize SUV models that overlap with large crossover SUVs like the Explorer – either in price, seating capacity, or both. Despite the fact that these models are physically smaller than the Explorer and its direct rivals, they are often cross-shopped. These overlapping vehicles include:

  • Midsize crossovers that offer three rows of seating, such as the GMC Acadia (see GMC Acadia sales), Kia Sorento, and Mitsubishi Outlander
  • Midsize crossovers with two rows of seating sold at a similar price point to the Explorer, including the Jeep Grand Cherokee, Nissan Murano, Ford Edge, Chevrolet Blazer, and Hyundai Santa Fe

Sales Numbers - Overlapping Crossover Sales - Q2 2020 - United States

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 YTD 20 / YTD 19 YTD 20 YTD 19
JEEP GRAND CHEROKEE -29.30% 46,326 65,523 -21.79% 96,409 123,272
HYUNDAI SANTA FE -39.50% 23,527 38,888 -35.73% 43,429 67,571
FORD EDGE -36.81% 21,052 33,314 -21.15% 50,651 64,234
KIA SORENTO -15.63% 19,741 23,399 -19.61% 37,796 47,018
CHEVROLET BLAZER +67.57% 19,726 11,772 +183.00% 41,870 14,795
GMC ACADIA -46.37% 15,242 28,420 -44.77% 32,928 59,620
NISSAN MURANO +0.34% 14,292 14,243 +15.41% 29,975 25,972
MITSUBISHI OUTLANDER -76.92% 2,735 11,849 -39.26% 15,544 25,589

The Ford Authority Take

Following a somewhat rocky launch of the all-new model for the 2020 model year, Ford Explorer sales have finally started to increase during the second quarter of 2020. That is great news, especially given the substantial loss in sales opportunities caused by the COVID-19 pandemic.

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As such, Explorer sales increased while the rest of the segment saw a substantial drop, substantially outperforming the segment. Additionally, the Explorer was one of only three models to post a positive sales result in Q2 2020 in light of the pandemic.

It’s worth noting that competition in the space is heating up as two competing models – Hyundai Palisade and Mazda CX-9 – showed strong gains during Q2. The Kia Telluride posted a 52 percent loss during Q2 2020 on sub-par availability. Combined, the Kia and Hyundai accounted for nearly 28,000 units, which is over half of Explorer sales. The results are very impressive for the two new entrants, given that both Hyundai and Kia were almost non-existent in this segment 24 months ago.

Other rivals that will add competitive pressure to the Explorer are GM’s Chevrolet Traverse, which will receive a refresh for the 2022 model year. Meanwhile, FCA is expected to launch an all-new Jeep Grand Cherokee in 2020. The popular Jeep vehicle will add a three-row variant for this go-round.

About The Numbers

  • All percent change figures compared to Ford Explorer sales for Q2 2019
  • In the United States, there were 77 selling days in Q2 2020 and 77 selling days in Q2 2019
  • For Explorer sales figures are comprised of the Ford Explorer and its police-duty variant, the Ford Police Interceptor Utility. In previous quarters, Police Interceptor Utility sales were reported as a separate line item, but Ford is now folding its sales into the Explorer line item.

Subscribe to Ford Authority for more Ford Explorer news and ongoing Ford news coverage.

Ford Motor Company Q2 2020 sales reports:
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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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