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Ford F-Series Remained America’s Best-Selling Pickup Truck In Q2 2020

Ford Super Duty
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The Ford F-Series was America’s best-selling full-size pickup truck during the second quarter of 2020, outselling all other rivals and accounting for the highest share of the segment.

F-Series sales, which consist of the F-150 and various Super Duty models – including the F-250, F-350, F-450 and F-550, contracted 22.65 percent to 180,825 deliveries during Q2 2020. The performance gives F-Series range a 37 percent segment share, equal to that of the year-ago quarter.

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Full-Size Pickup Truck Sales - Q2 2020 - USA

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 Q2 20 SHARE Q2 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
FORD F-SERIES -22.65% 180,825 233,787 36% 36% -18.07% 367,387 448,398
CHEVROLET SILVERADO -14.06% 122,432 142,464 24% 22% +4.05% 267,166 256,777
RAM RAM PICKUP -34.55% 117,448 179,454 23% 28% -17.77% 246,253 299,480
GMC SIERRA -5.33% 53,824 56,857 11% 9% +9.68% 106,833 97,403
TOYOTA TUNDRA -7.40% 27,222 29,397 5% 5% -10.31% 48,880 54,497
NISSAN TITAN -22.52% 6,464 8,343 1% 1% -32.34% 12,196 18,026
TOTAL -21.85% 508,215 650,302 -10.72% 1,048,715 1,174,581

Second place went to GM, whose Chevrolet Silverado and GMC Sierra pickups fell 11.57 percent to  a combined 176,256 deliveries. The figures result in a 36 percent share, up four percentage points compared to the 32 percent share in the year-ago quarter. GM managed to gain share due to the decline being the smallest of all rivals.

Silverado, Sierra Sales - Q2 2020 - USA

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 YTD 20 / YTD 19 YTD 20 YTD 19
CHEVROLET SILVERADO -14.06% 122,432 142,464 +4.05% 267,166 256,777
GMC SIERRA -5.33% 53,824 56,857 +9.68% 106,833 97,403
TOTAL -11.57% 176,256 199,321 +5.60% 373,999 354,180

FCA’s Ram Pickup took third place, with the model showing a 34.55 percent sales decline to 117,448 units. The performance sees Ram’s share at 24 percent, down from 28 percent in the year-ago quarter.

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Fourth and fifth place were brought up by the Toyota Tundra and Nissan Titan, respectively. Tundra sales fell 19 percent to 7,144 units. Titan sales fell 22.5 percent to 6,464 units. Both trucks earned a 1 percent segment share.

Overall Ford sales fell 33 percent to 433,869 vehicles during the second quarter of 2020 as the Dearborn-based automaker as well as the auto industry at large navigated a precarious landscape riddled by challenges stemming from the COVID-19 pandemic. Automakers also faced shortages of key vehicles as production was idled in March until May. Pickup trucks were hit the hardest, creating a scarcity of the popular vehicles. Production resumed on a limited basis in May with new procedures and processes in place designed to keep workers safe and plants operating. The recommencement of production has not been without hurdles, as COVID-19 cases have been reported in a handful of Ford plants, causing The Blue Oval to temporarily close the plants for cleaning and disinfecting.

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Last week, Ford announced the all-new 2021 F-150, which brings a host of improvements and upgrades over the current model. The vehicle goes into production later this year.

We’ll have more on all things Ford F-Series soon, so make sure to subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 news, and continuous Ford news coverage.

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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One Comment

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  1. FYI…if you add the Silverado and Sierra sales together, they are currently ahead of Ford F series so far this year.

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