• We are currently looking for experienced automotive journalists and editors to join our team.  Make $60k-$80k per year doing what you love. We are also looking for an experienced forum moderator to join our team. See details here. ×

Ford Files To Trademark ‘Everglades’ – This Time In Mexico

Sponsored Links

Ford Motor Company recently filed to trademark “Everglades” in Mexico, Ford Authority has uncovered.

Assigned serial number 0119852386259 and filed on July 14th, 2020 with Mexico’s intellectual property office (Instituto Mexicano de la Propiedad Industrial), the filing describes the following goods and services categories, as translated from Spanish by Ford Authority:

  • Motor vehicles, specifically cars, pickup trucks, electric vehicles, all-terrain sports vehicles, all-terrain vehicles and structural parts thereof.

The filing in Mexico follows closely behind a nearly identical application for the name with the United States Patent and Trademark Office (USPTO) filed in June.

Sponsored Links

This second filing throws more weight behind the notion that Ford is looking to use the Everglades name on a future off-road-oriented model. It’s currently unclear which model the moniker would be attached to, but possibilities include the Ranger, F-150, Bronco, Bronco Sport, as well as the Ford Maverick, an upcoming compact pickup truck based on the same C2 platform as the all-new Bronco Sport and Ford Escape.

Sponsored Links

It’s worth noting that FoMoCo has filed to trademark several other names in the recent past that have yet to show up on a new vehicle, including “Outfitters” and “Excursion.” The latter could be used for a future electric SUV, potentially one that’s the size of the current Ford Expedition.

Meanwhile, the Everglades name comes from the Everglades National Park, which is located in southern Florida and is the largest tropical wilderness in the United States. It was the first National Park that was created to protect a fragile ecosystem, rather than to preserve a geographic feature.

Sponsored Links

We’ll follow everything related to the Ford Everglades trademark apps and report back as soon as we know more. Until then, we invite you to subscribe to Ford Authority for the latest Ford trademark news, Ford business news, and ongoing Ford news coverage.

Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage


We'll send you one email per day with the latest Ford updates.

It's totally free.

  • Want to see your Ford vehicle or build featured on Ford Authority? We welcome your submissions. See here for details. ×

Written by Chris Teague

Sponsored Links

Leave a Reply

Your email address will not be published. Required fields are marked *

Ford ‘Open To Feedback’ On Automatic-Only Bronco Sasquatch Package

Interesting Origins Of Some 2021 Bronco Trim Level Names Revealed