Ford Motor Company Canada Sales Decrease 45 Percent In Second Quarter 2020

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Ford Motor Company Canada sales decreased 45 percent to 50,546 units during the second quarter of 2020, amid the ongoing outbreak of COVID-19. Sales decreased at both Ford and Lincoln .

“Canadians are showing us that they love our new products, and we can’t wait to deliver even more choice in the coming months,” said Dean Stoneley, president and CEO, Ford Motor Company of Canada, Ltd. “We recently revealed an all-new version of Canada’s top-selling vehicle, the Ford F-150, and our truck customers could not be more excited. Order banks just opened for the all-new, all-electric Ford Mustang Mach-E, and we’ll debut the highly anticipated all-new Ford Bronco SUVs this month as well,” he added.

Brand & Model Sales

Ford sales decreased 45.1 percent to 49,137 units:

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Lincoln sales decreased 39.3 percent to 1,409 units:

During the first six months of the 2020 calendar year, Ford Motor Company Canada sales decreased 32.3 percent to 104,316 units.

Sales Results - Q2 2020 - Canada - Ford

MODELQ2 2020 / Q2 2019Q2 2020Q2 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
E-SERIES-72.33% 4901,771-45.06%1,596 2,905
ECOSPORT-58.49% 9712,339-38.00%2,570 4,145
EDGE-57.86% 2,8746,820-48.46%5,504 10,679
ESCAPE-62.64% 4,85813,002-51.38%10,209 20,996
EXPEDITION-64.69% 7162,028-38.96%1,648 2,700
EXPLORER+32.16% 2,9632,242+40.03%6,696 4,782
F-SERIES-37.61% 27,95144,798-24.62%56,466 74,905
FLEX-97.56% 301,232-96.75%70 2,155
FUSION-57.69% 1,1232,654-30.95%3,499 5,067
GT+67.00% 53+66.67%5 3
HEAVY TRUCKS* 43**84 0
MUSTANG-57.46% 1,6143,794-53.97%2,209 4,799
RANGER+38.66% 2,2671,635+66.11%3,970 2,390
TAURUS-98.95% 3285-99.53%9 1,905
TRANSIT-41.60% 2,6074,464-33.03%5,569 8,316
TRANSIT CONNECT-38.66% 6221,014-22.04%1,390 1,783
FORD TOTAL-45.14% 49,13789,563-32.40%101,494 150,145

Sales Results - Q2 2020 - Canada - Lincoln

MODELQ2 2020 / Q2 2019Q2 2020Q2 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
AVIATOR* 3670*719 0
CONTINENTAL-79.40% 1468-71.17%32 111
MKC-33.88% 445673-23.07%907 1,179
MKZ-66.09% 39115-64.84%77 219
NAUTILUS-63.98% 353980-60.35%663 1,672
NAVIGATOR-58.02% 191455-48.98%424 831
LINCOLN TOTAL-39.29% 1,4092,321-30.46%2,822 4,058

Sales Results - Q2 2020 - Canada - FMC Totals

BRANDQ2 2020 / Q2 2019Q2 2020Q2 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
FORD TOTAL-45.14% 49,13789,563-32.40%101,494 150,145
LINCOLN TOTAL-39.29% 1,4092,321-30.46%2,822 4,058
FMC CANADA TOTAL-44.99% 50,54691,884-32.35%104,316 154,203

The Ford Authority Take

While Ford Motor Company Canada sales were down for the second quarter of 2020 due to the impact of COVID-19, there were signs of optimism. The all-new Ford Explorer and Ford Ranger saw year-over-year sales increases despite the pandemic-related challenges.

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Ford Explorer
Ford Explorer

In addition, the F-Series maintained its position as Canada’s top-selling vehicle.

All-new 2021 Ford F-150
All-new 2021 Ford F-150

Ford revealed the all-new, 2021 F-150 on June 25th, marking the automaker’s first all-digital vehicle reveal. The all-new light-duty, full-size pickup delivers various improvements over the outgoing model, and will launch toward the end of the 2020 calendar year.

About The Numbers

  • All percent change figures compared to Ford Motor Company Canada sales for Q2 2019, except if noted

Further Reading & Sales Reporting

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Written by Deivis Centeno

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