Ford Ranger Was America’s Second Best-Selling Midsize Pickup Truck In Q2 2020 (Updated)

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Ford Ranger sales increased in the United States and Canada, while decreasing in Mexico, Brazil, and Argentina during the second quarter of 2020. Most notably, the Ranger became the second best-selling model in its segment un the United States.

  • Editor’s note: an earlier version of this this report incorrectly stated that the Ranger was the segment best-seller. We have since updated this story to reflect the accurate state of affairs.

Ford Ranger Sales - Q2 2020 - United States

In the United States, Ford Ranger deliveries totaled 25,008 units in Q2 2020, an increase of about 20 percent compared to 20,880 units sold in Q2 2019.

In the first six months of the year, Ranger sales increased about 52 percent to 45,988 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
RANGER +19.77% 25,008 20,880 +51.77% 45,988 30,301

Ford Ranger Sales - Q2 2020 - Canada

In Canada, Ford Ranger deliveries totaled 2,267 units in Q2 2020, an increase of about 39 percent compared to 1,635 units sold in Q2 2019.

In the first six months of the year, Ranger sales increased about 66 percent to 3,970 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
RANGER +38.66% 2,267 1,635 +66.11% 3,970 2,390

Ford Ranger Sales - Q2 2020 - Mexico

In Mexico, Ford Ranger deliveries totaled 1,236 units in Q2 2020, a decrease of about 39 percent compared to 2,029 units sold in Q2 2019.

In the first six months of the year, Ranger sales decreased about 29 percent to 2,884 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
RANGER -39.08% 1,236 2,029 -28.75% 2,884 4,048

Ford Ranger Sales - Q2 2020 - Brazil

In Brazil, Ford Ranger deliveries totaled 4,206 units in Q2 2020, a decrease of about 23 percent compared to 5,467 units sold in Q2 2019.

In the first six months of the year, Ranger sales decreased about 10 percent to 8,718 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
RANGER -23.07% 4,206 5,467 -10.49% 8,718 9,740

Ford Ranger Sales - Q2 2020 - Argentina

In Argentina, Ford Ranger deliveries totaled 2,081 units in Q2 2020, a decrease of about 19 percent compared to 2,561 units sold in Q2 2019.

In the first six months of the year, Ranger sales decreased about 17 percent to 4,543 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
RANGER -18.74% 2,081 2,561 -17.37% 4,543 5,498

Competitive Sales Comparison

Ford Ranger sales jumped 20 percent to 25,008 units in the United States during Q2 2020, landing it in second place in its segment by sales volume.

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The results place the Ranger behind the Toyota Tacoma, which outsold the Ranger more than two-fold. However, Ranger sales topped that of the Chevrolet Colorado and Jeep Gladiator – the third- and fourth-place finishers. Meanwhile, the Nissan Frontier and the GMC Canyon brought up the final two spots.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q2 2020 - USA

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 Q2 20 SHARE Q2 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
TOYOTA TACOMA -19.82% 51,063 63,683 39% 41% -14.09% 104,699 121,866
FORD RANGER +19.77% 25,008 20,880 19% 14% +51.77% 45,988 30,301
CHEVROLET COLORADO -37.34% 19,843 31,669 15% 21% -36.66% 41,273 65,163
JEEP GLADIATOR +174.48% 19,568 7,129 15% 5% +380.24% 34,827 7,252
NISSAN FRONTIER -53.96% 8,794 19,101 7% 12% -51.49% 19,074 39,322
GMC CANYON -56.13% 5,225 11,909 4% 8% -48.53% 9,708 18,863
TOTAL -16.11% 129,501 154,371 -9.62% 255,569 282,767

In terms of segment share, the Tacoma held 39 percent, the Ranger has 19 percent, while the Colorado and Gladiator held 15 percent each. The Nissan Frontier and GMC Canyon held 7 and 4 percent, respectively.

The mid-size mainstream pickup truck segment contracted 16 percent to 129,501 units in Q2 2020. In other words, the Ranger (as well as the Gladiator) outpaced the segment average. In fact, the Ford and Jeep were the only models in the segment to post a sales increase.

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We are including Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q2 2020 - USA

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 YTD 20 / YTD 19 YTD 20 YTD 19
RIDGELINE -23.16% 6,380 8,303 -4.92% 14,505 15,255

The Ford Authority Take

In a very unexpected turn of events, Ford Ranger sales built on the momentum generated in Q1 2020, outpacing the segment growth rate and increasing its lead over all but one of its direct rivals.

The 20 percent sales jump enabled the pickup truck to jump from third to second place in its segment in terms of overall sales volume. As a result, the Ranger has become America’s second best-selling midsize pickup truck during the quarter, which is a very strong and noteworthy performance.

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We believe that Ford was able to achieve this feat as a result of two important events coming together in a perfect storm kind of scenario. First, the Ranger is a newer, better, more competitive and – ultimately – more attractive product compared to key rivals, especially those offered by GM (Chevrolet, GMC), Toyota and Nissan. Second, the Ranger appears to have enjoyed better availability when compared to key rivals, whose supply was differently impacted by the COVID-19 pandemic. This circumstance may have pushed some customers considering a competitive offering to purchase the Ford Ranger. Additionally, it’s also possible that Ford had filled a large fleet/commercial order, one that included many Ranger units, during Q2.

That said, the onset of the COVID-19 pandemic has dealt a harsh blow to global economies as well as the automotive industry at large. As such, we’re not sure whether it would be realistic to expect Ford Ranger sales to continue growing at the accelerated pace exhibited during the second and first quarters of 2020. Additionally, competitors are rebuilding inventories depleted by the coronavirus pandemic, potentially limiting the Ranger’s sales volume in future quarters.

For its part, FoMoCo idled its Ford Michigan Assembly Plant, which builds the Ranger for North American markets, in March as a result of the COVID-19 outbreak. The plant resumed production on May 18th with new processes in place for workers safety.

About The Numbers

  • All percent change figures compared to Ford Ranger sales for Q2 2019, unless noted otherwise
  • In the United States, there were 77 selling days in Q2 2020 and 77 selling days in Q2 2019

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Ford Motor Company Q2 2020 sales reports:

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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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10 Comments

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  1. So did you guys make up those Tacoma numbers or what? You have the numbers COMPLETLY wrong for both Q2 2020 and 2019. I know in June Tacoma sold 12,000 and in May sold 24,000 and I don’t know the results for April but just those 2 months they sold 36,000 well over the 14,000 you have listed. sales were down both those months as well so I know they sold more than 20,000 in Q2 2019. Nice try, nice try LMAO

      • No I live in North Dakota, my last name is obviously Norwegian. Didn’t make a thing up, as you can see they have now updated the numbers. I’m not saying I support the Tacoma, just was stating the obvious. The writer of this articl clearly had no business writing it.

        • Folks, our apologies. We made a clerical error in inputting Toyota sales figures.

          The article has been updated with correct figures and words. Tacoma is #1, Ranger is #2.

  2. Now that i checked the numbers posted for Tacoma are the April numbers only, they sold 50,000 for Q2.

  3. Do these articles pass by an editor before publishing?

    Anyone who even remotely follows the truck market could tell this was way off.

    • Clearly they don’t. Checkout the two spelling and grammar mistakes in the first two paragraphs.

      • Yes, everything goes through an editor… sometimes even two. But despite striving for the utmost accuracy, mistakes do happen on occasion, as it did in this particular case. We’ve corrected it and explained what had taken place.

        MacKenzie – not sure what you’re referring to, but there were no spelling or grammar errors in this piece. Yes, the numbers were off, but not the grammar. Let’s not throw the baby out with the bathwater.

  4. My last Ranger was 1988 that I drove until 2004. It had 200.000 thousand on it the engine was a little tired but I never had trouble with the four wheel drive or the Mazda 5 speed transmission. Really liked that STX AND THAT 2.9 litter engine. So it doesn’t surprise me it out sold that rough riding toyota.

  5. My 1999 Ford Ranger does not get a lot of miles every day as I only have 126,000 as of today. On the other hand I haul a lot of things from ladders to gravel & soil on a regular basis and it has performed perfectly for the past 21 years. I am a big fan of the brand and will definitely look at the 2021 model this Fall even as mine is still in excellent condition. The 4.0 L engine and 4-wheel drive with 4-speed with OD can’t be beat weather running on the beach to surf fish or loafing down the interstate in OD. I think it says it all that I regularly get offers to buy my 21-year old truck as it still looks new!

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