Ford Russia Sales Decrease 78 Percent In May 2020

July 17, 2020 8:07 am

Ford Russia sales decreased 78 percent to 735 vehicles in May 2020 compared to May 2019.

Note: due to the disruptions surrounding the COVID-19 pandemic, the reporting of sales figures for some markets were delayed.

Ford sales on an individual model basis were as follows:

Ford EcoSport sales decreased 97.96 percent to 1 unit
- The vehicle has been discontinued
Ford Explorer sales decreased 99.72 percent to 1 unit
Ford Fiesta sales decreased 99.28 percent to 1 unit
- The vehicle has been discontinued
Ford Kuga sales decreased 99.89 percent to 1 unit
Ford Tourneo sales decreased 100 percent to 0 units
Ford Transit sales decreased 16.84 percent to 731 units
The Ford Focus and Mondeo have been discontinued in the market

During the first five months of the 2020 calendar year, Ford Russia sales decreased 77 percent to 3,410 units.

Sales Results - May 2020 - Russia - Ford

MODEL	MAY 2020 / MAY 2019	MAY 2020	MAY 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
ECOSPORT	-97.96%	1	49	-99.58%	2	481
EXPLORER	-99.72%	1	362	-99.42%	9	1,539
FIESTA	-99.28%	1	139	-99.78%	1	454
KUGA	-99.89%	1	911	-99.94%	2	3,476
TOURNEO	-100.00%	0	10	-76.92%	18	78
TRANSIT	-16.84%	731	879	-17.21%	3,378	4,080
FORD TOTAL	-78.38%	735	3,400	-77.08%	3,410	14,881

The Ford Authority Take

Ford Russia sales fell drastically in May 2020, a circumstance that has repeated itself during each of the first five months of 2020. The performance of The Blue Oval brand in the Russian market is not only being impacted by the COVID-19 pandemic, but also by the significant reduction in the automaker’s product portfolio compared to 2019.

After the closure of two local factories in mid-2019, the only Ford model currently assembled in Russia is the Transit. Despite a year-over-year drop in sales volume, the 731 units represent the second-best figure the vehicle has recorded during the first five months of the year.