The Ford Territory crossover will launch in Brazil in August. That much was revealed by Lyle Watters, president of Ford South America and International Markets Group, in a recent Ford podcast.
Watters said that Ford Territory pre-orders will open on August 7th in Brazil, and that the crossover will start arriving at Brazilian Ford dealerships in early September.
The Territory will join just two other SUVs in the Ford Brazil portfolio: the EcoSport and Edge ST. The Territory will slot in between those two crossovers and will “complete” the Ford utilities lineup in Brazil, which means that the Escape (Kuga) and Explorer are not planned for the South American country anytime.
Ford states that the Territory will come with a range of features typically reserved for more premium and more expensive vehicles. Wireless device charging, a 10-inch digital gauge cluster, and several new connectivity features will all make their way into certain trims of the Territory.
The Ford Territory and Territory EV have been on sale in China since the 2019 model year. However, the models are not actually Ford products in the purest sense. That’s because the Territory is a rebadged Yusheng S330, which was developed and is produced by JMC Yusheng – Ford’s Chinese joint venture partner.
Ford Brazil sales fell 55 percent in June 2020 compared to June 2019. The results were severely impacted by the ongoing COVID-19 pandemic, resulting in lower consumer demand and ongoing product availability issues. However, one bright spot was the Ford Ranger, which became the country’s best-selling midsize pickup truck. The development is noteworthy given that the vehicle has been outsold by the Toyota Hilux and Chevrolet S10 in the Brazilian market for roughly the past two decades.