Brett Foote
After the Monochromatic Package debuted on the Lincoln Navigator last fall, the dark-themed trim package proved to be very popular with buyers. So much so, in fact, that the automaker extended its availability to the Lincoln Nautilus earlier this year, followed by the Lincoln Corsair. Now, the popular and award-winning Lincoln Aviator joins that group, as the automaker announced today that it too is now available with the Monochromatic Package.
The package is available for the Aviator in three different exterior colors: Pristine White, Infinite Black, and Asher Gray. It consists of Lincoln’s signature front grille and name badge, which are finished in the monochromatic hue, along with unique 20 inch and 22 inch black wheel designs. The package also includes body-colored side mirrors, lower cladding, and wheel lip moldings.
“The monochromatic palette is clean, uncluttered and emphasizes the beautiful lines of our Lincoln SUVs,” said Earl Lucas, Lincoln chief exterior designer. “From the Corsair, Nautilus, Aviator to Navigator, this option not only enables us to keep our lineup fresh, but also gives our clients a unique option to personalize their Lincoln SUV.”
Monochromatic color schemes are quickly becoming very popular. Not just in terms of automobiles, but also in the worlds of fashion and home decor. Lincoln clearly wants to capitalize on that trend, which should only help the brand’s strong SUV sales of late.
Lincoln’s SUV retail share continued to make big gains for the brand with an estimated 1.5 percent lift to more than 7 percent share of the premium SUV segment in Q2 of 2020. The Aviator continued to deliver strong growth for the brand with a 10 percent retail share of the large premium SUV segment. That’s a substantial increase from the Aviator’s 7 percent segment share in Q1.
Lincoln hasn’t yet revealed how much the Monochromatic Package will cost to add to the Aviator, but it currently charges an extra $1,895 on the Nautilus. Regardless, the package should once again prove to be a nice and affordable way for Lincoln SUV buyers to customize their vehicles in rather trendy fashion.
We’ll have more on this new package as soon as it’s available, so be sure to subscribe to Ford Authority for the latest Lincoln Corsair news, Lincoln news, and non-stop Ford news coverage.
eh, monochrome is a passing fad, much like barn-doors here in So. Calif. To each his own I suppose but I am buying a luxury ride and a little chrome is expected…I want to keep it classy, not sassy…:)