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New Bronco Has Jeep Executives Distressed In Humorous Spoof: Video

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For years, the Jeep Wrangler has been the only game in town when it comes to the hardcore off-road SUVs, but that has changed in a big way when Ford Motor Company revealed the all-new Bronco. Though we’re still months away from the new Bronco actually arriving at dealers (production is slated to begin in the first quarter of 2020), the all-new model may be cause for concern for folks at Jeep.

A recent video throws some lighthearted jabs at Jeep and imagines the scene at company headquarters as executives fret over the new unveiling. The video uses text overlaying a scene from the movie Downfall to portray a hypothetical internal strife at Jeep and parent company Fiat Chrysler Automobiles over the perception that innovation and change come at a glacial pace with the Wrangler. It’s a format we’ve seen before, even when Ford was the one in the hot seat.

“It’s a Jeep thing. They weren’t supposed to understand,” sums up the sentiment about the smugness of (some) Jeep owners and their brand that just got one-upped by the new Bronco.

As the video accurately notes, several 2021 Ford Bronco trim levels come with 35-inch tires and front/rear locking differentials, while Jeep charges extra for those features in the Wrangler. Meanwhile, the range-topping Wrangler Rubicon can only be had with 33-inch tires from the factory.

“We get people to pay more for that stuff,” the video jokes, but it’s not far off the mark. For instance, adding a limited slip differential to a Wrangler costs around $600, but to get true locking diffs a buyer would have to step up to the $40,000 Rubicon trim, which quickly surpasses that price with bundled options and packages.

On July 13th, the day FoMoCo was set to unveil the new Bronco, Jeep issued a press release to show off its Rubicon 392 concept. The announcement said that Jeep fans had been clamoring for the powertrain for years, and teased that it might be close to becoming a reality.

Bronco Trim Levels

That appears to be the inspiration for this video, which takes a lighthearted jab at Jeep for the concept.

“We are going to have to put the HEMI in the Wrangler for real,” the video says, continuing on to say that “we build these as concepts knowing we can’t actually release them.” We’ll just have to wait and see whether that actually pans out.

We’ll have more hilarious, informative news on the Ford Bronco soon, so be sure to subscribe to Ford Authority for more Ford Bronco news and around-the-clock Ford news coverage.

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Comments

  1. Ford Fan

    lol they are $hit scared

    Reply
  2. Scott Z

    Brilliant Advertising. Excellent come-back by FORD. As for “Orange Juice” getting one, neither company would want to see him in one of there off-roaders.!

    Reply
  3. FPVfan

    This is hilarious but I feel like Ford is celebrating a premature victory, and one not rightfully earned yet. Ford has only one fish in it’s tank that can compete with anything that swims in the waters of FCA and it hasn’t even proven that it can do so. It looks good, but what recalls and issues and problems await the owners of this new Ford vehicle? Dodge dominates the sedan world with a Charger who’s bones date back to the late 90’s and the Challenger is an overall better car than the mustang in several ways. The explorer can finally somewhat compete with the Durango but it can only go so far as the SRT392 and Hellcat trample on the ST explorer in both room and all out performance, same with the Grand Cherokee. The F150 makes more power at the moment, but the Ram is a better truck hands down. Yeah the Chrylser division (like lincoln) sucks but Dodge and Jeep kick Ford’s butt all around the block. You can be comfortable in a Hellcat for a daily driver or a road trip, you can’t do that in a GT500 or GT350 or any mustang to be honest. And if Jeep throws the 392 in the Wrangler and Gladiator, Ford can kiss it’s dreams of dominating Jeep good bye! People say that the only thing Dodge can ever do is to throw a big V8 under the hood of something and call it a day. Well news flash this is STILL AMERICA!!!! There are some of us who like throwing big V8 engines under the hoods of cars and having fun. Don’t get me wrong there’s nothing wrong with performance twin turbo hybrids or any of that stuff but for plain, simple fun, Dodge is doing it right! And you can’t be mad, because guess what, it works! Dodge sells it all the time and they’re doing well!

    Reply
    1. Ford Owner

      You have forgotten that Chrysler, Dodge, Jeep, and Ram belong to a foreign Italian company and now they all belong to a even bigger company named Stellantis. They are not “American” in the business sense. They are all European.

      Reply
  4. Dznuts

    Probably not the best idea to use a video featuring Hitler when the founder of the company was a huge anti-semite

    Reply
  5. Jennifer

    You are so correct on your assessment. Also regarding the state that our country is in as well. I watched the clip, and must say I was not smiling or impressed with this commercial. I believe they could have come up with something much better and in better taste.

    Reply
    1. Stalkbroker94

      It wasn’t Ford that came up with it. This is practically a meme template in video format. It’s been used by many people before.
      Look at the youtube account.

      Reply
  6. JimL

    Using Hitler as a foundation for a joke? Still too soon…

    Reply
  7. MARK TILTON

    BRONCO, IT’S LIKE A JEEP, BUT FOR MEN——-

    Reply
    1. Dick Richie

      Your Bronco is a mall crawler for soccer moms and posers. It will have its ass handed to it as it gets defeated by a mid-level Wrangler.

      Reply
  8. Michael Fornetti

    With Dayna 44’s front and rear it would be very easy to add an air lift suspension to give the Wrangler and edge on clearance over the Bronco for frame clearance.
    Wrangler also needs to go on a weight diet, Dayna 44’s with aluminum housings and aluminum body on frame construction.
    Those big tires are not for everyone, they drag down performance and the KO2’s are not that great in the snow, too wide.

    Reply
  9. Adithya

    The Bronco will not be sold in Europe though, but the Wrangler will.

    Reply
  10. Steve

    “…..actually arriving at dealers (production is slated to begin in the first quarter of 2020), the all-new model…” Might want to change that in the first paragraph

    Reply
  11. gareth

    Mustangs can used as daily drives or a road trip!.The only thing that made the ram better then the ford f150 was the size of the informate screen(only on high end models) if that really matered to people Now the new ford f150 has that option its a far better thought designed truck.The explorer st is simply a far better alround vehicle and the engine kicks butt.

    Reply
  12. Raymond Ramirez

    What ever happened to the Jeep Hurricane concept that had TWO Hemi engines and all wheel power and steering?

    Reply
    1. Dick Richie

      Nothing happened to it. Its a concept not a production vehicle. It was built to showcase all the magical things Jeep could do with available technology. Plus you’d only be able to drive the Hurricane if A) you aren’t a poser and actually know how to wheel and B) you only drive it when its sunny out because it doesn’t have a roof.

      Reply
  13. Dave Mathers

    As the inaugural president of the Canadian FMDA (Ford Mercury Dealer Advertising Association) thirty years ago I would have KILLED to have something this brilliant!! VERY well done!!

    Reply

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