Last night was an exciting one for Blue Oval fans, as it finally marked the reveal of the Ford Bronco and Bronco Sport after a very long wait. Thankfully, both products appear to be well worth that wait, and visitors came in so hot and heavy that Ford’s site crashed for some time after it opened up reservations at 8:00 p.m. EDT. Luckily, however, while we’re still waiting on the Bronco configurator to show up, the Bronco Sport build & price page is already live.
The Bronco Sport build & price page is very similar to ones we’ve seen in the past. Visitors start out by selecting the trim level they want, which in this case includes the Base ($26,660 starting MSRP), Big Bend ($28,160), Outer Banks ($32,160), Badlands ($32,660), and First Edition ($38,500).
From there, prospective buyers are able to further customize their rides by selecting the exterior color, wheels, tires, and a variety of exterior options including things like roof color, reverse sensing system, or splash guards, to name a few.
The next step is to select an interior color and options that include seating materials, as well as things like a heated and leather-wrapped steering wheel, cargo management system, floor liners, or a rear cargo mat, among other options. Buyers are also able to select a radio type and opt for audio upgrades.
Moving on, the next step is selecting a powertrain option, which consists of the engine, transmission, and drive type. Several packages are available as well, including everything from Ford CoPilot Assist to a trailer tow package that add an additional cost to the total.
The final step of the Bronco Sport build & price process is to add additional accessories to the vehicle. And there are many of them, including things like a roof-mounted tent, bike frame adapter, ski/snowboard rack, and a variety of bike rack configurations.
Once at the bottom, the build & price tool adds up all of these selections and gives a breakdown of the vehicle’s cost. It’s a handy tool for prospective Bronco Sport buyers for sure, and we hope that the regular Bronco build & price tool launches soon as well.