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2021 Ford F-150 Limited Pricing Rises Significantly Over 13th-Gen Model

Just a few days ago, we took a detailed look at 2021 Ford F-150 4×4 pricing, which proved to be an interesting exercise. As it turns out, some configurations and trim levels of the 14th-generation pickup only received a small price bump, while others have increased significantly. The biggest jumps, as we would have guessed, apply to premium trim levels. Thus, F-150 Limited pricing looks a bit different for 2021 than it did in 2020.

Perhaps surprisingly, 2021 F-150 Limited pricing didn’t take the biggest jump of any trim level, however. That honor belongs to the Platinum, which costs $3,590 more than before. But slipping behind the wheel of Ford’s range-topping Limited is still quite a bit more expensive in 2021 than it was in 2020, to the tune of $3,090.

This price increase is static across the board, which means that it applies to both two- and four-wheel-drive models. The Limited is only available in Super Crew configuration with a 5.5 foot bed. The starting MSRP for the RWD 2021 Limited is $70,825 versus $67,735 for 2020, and the 4WD rises from $71,160 to $74,250.

2021 Ford F-150 Limited Pricing
Series Code Cab Trim Level Drive Wheels Bed Length (Feet) 2021 MSRP 2020 MSRP + / – 2021
W1C Super Crew Limited 4×2 5.5 $70,825 $67,735 $3,090
W1E Super Crew Limited 4×4 5.5 $74,250 $71,160 $3,090

Meanwhile, 2021 F-150 XL models have only risen a mere $195, while the XLT receives a price jump as low as $290. So it’s fair to wonder – why have the premium trim levels risen so much? The answer is pretty obvious, however – the higher trim level 2021 F-150 pickups come with some pretty pricey upgrades over the outgoing model.

That includes the standard 12 inch infotainment screen, a heavily revised interior with enhanced materials, SYNC 4, over-the-air update capability, and new driver assist features. Add to that all-new body panels, and it’s clear that Ford had to recuperate some of these costs somewhere.

Ford COO Jim Farley recently said that F-150 customers have proven that they’re happy to pay for technology, so long as those features are productive. And in the case of the 2021 F-150 Limited, they will certainly be spending a bit more for that content.

We’ll have much more on 2021 F-150 pricing soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford F-150 news, and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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