Ford Argentina Sales Decrease 52 Percent In July 2020

August 4, 2020 3:47 pm

Ford Argentina sales decreased 52 percent to 2,661 units in July 2020 compared to July 2019 results. The figures placed Ford as the sixth best-selling car brand in Argentina, behind Volkswagen, Renault, Fiat, Toyota and Chevrolet.

Individual model sales performance was as follows:

Ford EcoSport sales decreased 48.83 percent to 570 units
Ford F-Series sales totaled 51 units
Ford Fiesta sales decreased 97.65 percent to 14 units
- The vehicle has been discontinued
Ford Focus sales decreased 98.18 percent to 12 units
- The vehicle has been discontinued
Ford Ka sales decreased 57.81 percent to 762 units
Ford Kuga sales increased 196.15 percent to 77 units
Ford Mondeo sales increased 36.36 percent to 60 units
Ford Mustang sales totaled 1 units
Ford Ranger sales decreased 12.43 percent to 1,007 units
Ford Transit sales increased 139.47 percent to 91 units

During the first seven months of the 2020 calendar year, Ford Argentina sales decreased 49 percent to 17,158 units.

Sales Results - July 2020 - Argentina - Ford

MODEL	JUL 2020 / JUL 2019	JULY 2020	JULY 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
ECOSPORT	-48.83%	570	1,114	-39.59%	4,178	6,916
F-SERIES	*	51	*	*	239	*
FIESTA	-97.65%	14	597	-94.23%	194	3,360
FOCUS	-98.18%	12	659	-90.71%	396	4,263
KA	-57.81%	762	1,806	-49.80%	5,645	11,245
KUGA	+196.15%	77	26	-10.74%	216	242
MONDEO	+36.36%	60	44	-31.86%	370	543
MUSTANG	*	1	*	*	7	*
RANGER	-12.43%	1,007	1,150	-16.34%	5,562	6,648
TRANSIT	+139.47%	91	38	-11.45%	232	262
FORD TOTAL	-52.21%	2,661	5,568	-49.19%	17,158	33,766

The Ford Authority Take

Ford Argentina sales decreased significantly in July, the seventh consecutive month of double-digit declines for FoMoCo in the South American country. After significant volume recovery in June, Ford saw an increased rate of contraction in Argentina as a result of commerce restrictions caused by local outbreaks of COVID-19.

Only three low-volume Ford models managed to increase sales in July – the Kuga, Mondeo and Transit. Those gains were made as a result of significant discounts to reduce inventory levels caused by the pandemic.

In addition to the discontinued Fiesta and Focus, models that saw significant volume contractions on a year-over-year basis were the Ka (down 59 percent) and EcoSport (down 49 percent). Meanwhile, the Ford Ranger continued as the brand’s best-selling model in Argentina for the third consecutive month.