Ford Authority

Ford Argentina Sales Decrease 52 Percent In July 2020

Ford Argentina sales decreased 52 percent to 2,661 units in July 2020 compared to July 2019 results. The figures placed Ford as the sixth best-selling car brand in Argentina, behind Volkswagen, Renault, Fiat, Toyota and Chevrolet.

Individual model sales performance was as follows:

During the first seven months of the 2020 calendar year, Ford Argentina sales decreased 49 percent to 17,158 units.

Sales Results - July 2020 - Argentina - Ford

MODELJUL 2020 / JUL 2019JULY 2020JULY 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-48.83% 5701,114-39.59%4,178 6,916
F-SERIES* 51**239 *
FIESTA-97.65% 14597-94.23%194 3,360
FOCUS-98.18% 12659-90.71%396 4,263
KA-57.81% 7621,806-49.80%5,645 11,245
KUGA+196.15% 7726-10.74%216 242
MONDEO+36.36% 6044-31.86%370 543
MUSTANG* 1**7 *
RANGER-12.43% 1,0071,150-16.34%5,562 6,648
TRANSIT+139.47% 9138-11.45%232 262
FORD TOTAL-52.21% 2,6615,568-49.19%17,158 33,766

The Ford Authority Take

Ford Argentina sales decreased significantly in July, the seventh consecutive month of double-digit declines for FoMoCo in the South American country. After significant volume recovery in June, Ford saw an increased rate of contraction in Argentina as a result of commerce restrictions caused by local outbreaks of COVID-19.

Only three low-volume Ford models managed to increase sales in July – the Kuga, Mondeo and Transit. Those gains were made as a result of significant discounts to reduce inventory levels caused by the pandemic.

In addition to the discontinued Fiesta and Focus, models that saw significant volume contractions on a year-over-year basis were the Ka (down 59 percent) and EcoSport (down 49 percent). Meanwhile, the Ford Ranger continued as the brand’s best-selling model in Argentina for the third consecutive month.

About The Numbers

  • All percent change figures compared to Ford Argentina sales in July 2019, unless noted otherwise

Further Reading & Sales Reporting

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