Ford Australia and New Zealand has appointed its Chief Product Marketer for the Ford Ranger and Everest, Andrew Birkic, as its new president and CEO. Birkic will take over the position from Kay Hart, who is moving to a European-based global role as Enterprise Product Line Manager (EPLM), Van and Bus. In his new role, Birkic will report to Ford International Markets Group (IMG) president Mark Ovenden.
“Andrew’s passion for bringing vehicles to market that truly serve our customers, his breadth of understanding of the local market, and his global expertise will serve as a strong foundation for the continued progress of the business. I am delighted to welcome Andrew into this role,” Ovenden said.
Birkic is a 26 year Ford veteran who’s had a global responsibility in developing pricing structures, future product positioning strategies, and product development in Melbourne. Prior to his role as the Ranger and Everest chief, Birkic worked at Ford in Detroit as a global advanced consumer experience platforms manager, and spent two and a half years in Shanghai as the Ford Asia Pacific director for dealer development and consumer experience.
“I am thrilled to be re-joining the fantastic team in Australia and New Zealand. I know how passionate and accomplished the team is, having spent the past two years working with the Ranger and Everest development team to grow the brands across more than 180 markets. I look forward to working closely with our team and dealers to serve our customers,” Birkic said.
Birkic’s new role will involve overseeing the company’s national sales company, which comprises sales, marketing, and service, as well as dealer relations and customer satisfaction. He will also oversee the introduction of the all-new Ford Puma and Ford Escape, including the plug-in hybrid Escape, which will be Ford’s first PHEV in Australia.