Ford Brazil sales decreased 44 percent to 10,408 units in July 2020 compared to July 2019 results.
Individual model sales performance was as follows:
During the first seven months of the 2020 calendar year, Ford Brazil sales decreased 42 percent to 70,931 units.
| MODEL | JUL 2020 / JUL 2019 | JULY 2020 | JULY 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ECOSPORT | -17.87% | 2,078 | 2,530 | -33.35% | 11,973 | 17,963 |
| FOCUS | -100.00% | 0 | 107 | -99.47% | 8 | 1,521 |
| FUSION | -97.50% | 1 | 40 | -97.64% | 17 | 720 |
| KA | -52.29% | 6,511 | 13,648 | -44.83% | 48,101 | 87,180 |
| MUSTANG | +55.17% | 45 | 29 | -6.61% | 226 | 242 |
| RANGER | -5.52% | 1,729 | 1,830 | -9.71% | 10,447 | 11,570 |
| FORD TOTAL | -43.73% | 10,408 | 18,498 | -41.91% | 70,931 | 122,111 |
Despite the significant decrease, Ford Brazil sales still posted a healthy recovery in July compared to the preceding months. In fact, the 10,408 units sold last month represent Ford’s highest sales volume since the arrival of the COVID-19 virus in South American country.
Five of the six Ford models offers in Brazil saw decreased sales volumes in July, including the brand’s best-seller -the Ka subcompact. By contrast, Ford Mustang was the only model that posted an increase in sales on a year-over-year basis, with 45 units delivered.
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