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Ford Brazil Sales Decrease 44 Percent In July 2020

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Ford Brazil sales decreased 44 percent to 10,408 units in July 2020 compared to July 2019 results.

Individual model sales performance was as follows:

During the first seven months of the 2020 calendar year, Ford Brazil sales decreased 42 percent to 70,931 units.

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Sales Results - July 2020 - Brazil - Ford

MODELJUL 2020 / JUL 2019JULY 2020JULY 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-17.87% 2,0782,530-33.35%11,973 17,963
FOCUS-100.00% 0107-99.47%8 1,521
FUSION-97.50% 140-97.64%17 720
KA-52.29% 6,51113,648-44.83%48,101 87,180
MUSTANG+55.17% 4529-6.61%226 242
RANGER-5.52% 1,7291,830-9.71%10,447 11,570
FORD TOTAL-43.73% 10,40818,498-41.91%70,931 122,111

The Ford Authority Take

Despite the significant decrease, Ford Brazil sales still posted a healthy recovery in July compared to the preceding months. In fact, the 10,408 units sold last month represent Ford’s highest sales volume since the arrival of the COVID-19 virus in South American country.

Five of the six Ford models offers in Brazil saw decreased sales volumes in July, including the brand’s best-seller -the Ka subcompact. By contrast, Ford Mustang was the only model that posted an increase in sales on a year-over-year basis, with 45 units delivered.

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About The Numbers

Further Reading & Sales Reporting

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