Ford Brazil Sales Decrease 44 Percent In July 2020

Ford Brazil sales decreased 44 percent to 10,408 units in July 2020 compared to July 2019 results.

Individual model sales performance was as follows:

During the first seven months of the 2020 calendar year, Ford Brazil sales decreased 42 percent to 70,931 units.

Sales Results - July 2020 - Brazil - Ford

MODELJUL 2020 / JUL 2019JULY 2020JULY 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-17.87% 2,0782,530-33.35%11,973 17,963
FOCUS-100.00% 0107-99.47%8 1,521
FUSION-97.50% 140-97.64%17 720
KA-52.29% 6,51113,648-44.83%48,101 87,180
MUSTANG+55.17% 4529-6.61%226 242
RANGER-5.52% 1,7291,830-9.71%10,447 11,570
FORD TOTAL-43.73% 10,40818,498-41.91%70,931 122,111

The Ford Authority Take

Despite the significant decrease, Ford Brazil sales still posted a healthy recovery in July compared to the preceding months. In fact, the 10,408 units sold last month represent Ford’s highest sales volume since the arrival of the COVID-19

virus in South American country.

Five of the six Ford models offers in Brazil saw decreased sales volumes in July, including the brand’s best-seller -the Ka subcompact. By contrast, Ford Mustang was the only model that posted an increase in sales on a year-over-year basis, with 45 units delivered.

About The Numbers

Further Reading & Sales Reporting

Deivis Centeno

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