Ford Authority

Ford Could Sell The Bronco R To Customers If There’s Enough Interest


Following a somewhat successful yet ultimately disappointing appearance at last year’s Baja 1000, the Ford Bronco R is all set to seek redemption at the legendary race this November. The racing version of the 2021 Ford Bronco was developed in just three months, then rushed to Baja, so it figures to fare much better this time around with a full year to prepare it. But it may not be long before we see not just Ford, but also privateer racing teams campaigning in the Bronco R, according to Autoblog.

Hau Thai-Tang, Ford’s chief product development and purchasing officer, recently admitted that the automaker is open to selling the Bronco R to customers. “If there’s interest, we’ll look into it. We’ve done that with our Mustang, and even our GTs,” Thai-Tang said.

As we recently learned, the Bronco R shares a lot in common with the production Ford Bronco, including Ford’s 2.7L EcoBoost V6, 10 speed SelectShift transmission, and ESOF 4×4 transfer case, as well as the Baja G.O.A.T. mode.

Regardless, the R is fitted with a host of race-only components as well, all designed to comply with SCORE’s Class 2 category – the unlimited four-wheel single and two-seat vehicle class. Those include composite body panels, a specially tuned suspension with 14 inches of front and 18 inches of rear travel, and a full cage.

If Ford does decide to offer the R to customers, it will certainly cost a pretty penny. Similar offerings, such as the Scuderia Cameron Glickenhaus (SCG) Baja Boot, cost well over $200,000. But we imagine that if Ford did green light the project, there will be more than a few teams lining up to purchase a racing Bronco.

Ford Bronco R

We’ll have more on this as soon as it’s available, so be sure and subscribe to Ford Authority for more Ford Bronco news and continuous Ford news coverage.


Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates.
It's totally free.


No Comments yet

Leave a comment