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Ford Expedition Sales Lag Behind Chevy Tahoe, Suburban In Q2 2020

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Ford Expedition sales decreased in the United States, Canada, and Mexico during the second quarter of 2020.

Ford Expedition Sales - Q2 2020 - United States

In the United States, Ford Expedition deliveries totaled 12,555 units in Q2 2020, a decrease of about 42 percent compared to 21,796 units sold in Q2 2019.

In the first six months of the year, Expedition sales decreased about 26 percent to 32,345 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
EXPEDITION -42.40% 12,555 21,796 -25.76% 32,345 43,569

Ford Expedition Sales - Q2 2020 - Canada

In Canada, Ford Expedition deliveries totaled 716 units in Q2 2020, a decrease of about 65 percent compared to 2,028 units sold in Q2 2019.

In the first six months of the year, Expedition sales decreased about 39 percent to 1,648 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
EXPEDITION -64.69% 716 2,028 -38.96% 1,648 2,700

Ford Expedition Sales - Q2 2020 - Mexico

In Mexico, Ford Expedition deliveries totaled 88 units in Q2 2020, a decrease of about 62 percent compared to 233 units sold in Q2 2019.

In the first six months of the year, Expedition sales decreased about 45 percent to 266 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
EXPEDITION -62.23% 88 233 -44.81% 266 482

Competitive Sales Comparison

The decrease in Ford Expedition sales volume during the second quarter of 2020 resulted in the SUV line being the second best-selling model in its segment, behind the Chevy Tahoe and Suburban.

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To note, the “regular” Expedition is a rival to the Tahoe, while the extended-length Expedition Max goes up against the Suburban. Treating the Tahoe and Suburban as one vehicle, the way Ford does with Expedition and Expedition max, gives Chevrolet 23,032 combined deliveries, nearly 10,500 more than the Ford (see running Chevy Tahoe sales and Chevy Suburban sales).

The Expedition outsold the remaining segment contenders, including the GMC Yukon family (see running GMC Yukon sales). The Ford offering also outsold the Nissan Armada and Toyota Sequoia by significant margins.

Sales Numbers - Mainstream Full-Size SUVs - Q2 2020 - USA

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 Q2 20 SHARE Q2 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
CHEVROLET TAHOE -51.38% 16,016 32,942 31% 32% -32.30% 36,419 53,795
CHEVROLET SUBURBAN -61.59% 7,016 18,266 13% 18% -43.64% 16,511 29,295
FORD EXPEDITION -42.40% 12,555 21,796 24% 21% -25.76% 32,345 43,569
GMC YUKON -47.35% 10,542 20,023 20% 19% -29.63% 24,608 34,970
NISSAN ARMADA -42.47% 5,127 8,912 10% 9% -29.71% 13,154 18,713
TOYOTA SEQUOIA -48.00% 1,120 2,154 2% 2% -44.61% 2,528 4,564
TOTAL -49.68% 52,376 104,093 -32.09% 125,565 184,906

From a segment share standpoint, the Tahoe/Suburban accounted for a combined 44 percent share, followed by the 24 percent for the Expedition and 20 percent for the GMC Yukon. The Armada and Sequoia trailed with 10 and 2 percent, respectively.

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Combining sales of all GM offerings in the segment – the Tahoe, Suburban and Yukon – gives Ford’s cross-town rival a 64 percent segment share, compared to 24 percent for the Expedition.

It’s also worth noting that every model in the segment saw sales decrease during the quarter, though the Expedition posted the lowest decrease in sales volume.

The full-size luxury SUV segment contracted 50 percent to 52,376 units in Q2 2020.

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The Ford Authority Take

The 42 percent decrease in Ford Expedition sales volume is not ideal and comes at an inopportune time, as the Expedition is the newest vehicle in its segment that’s poised to capitalize on the ongoing growth in demand for SUVs.

We believe that growing demand in utilities, the Expedition’s competitive edge from a product standpoint, along with ample availability enabled the Expedition to make the very significant 72 percent jump in sales volume during the fourth quarter of 2019, thereby allowing Ford to chip away at GM’s dominant position in the space with the Tahoe/Suburban and Yukon/Yukon XL. However, complications caused by the COVID-19 pandemic have stifled sales of the entire auto industry, and have halted the momentum that Ford Expedition sales were building.

Making matters worse for the Expedition is the fact that General Motors is now beginning to roll out its all-new full-size SUVs – the 2021 Tahoe, 2021 Suburban and 2021 Yukon. The new models were initially expected launch in the first half of the 2020 calendar year as 2021 model-year vehicles, but are launching now after a few delays caused by a labor strike and complication associated with the coronavirus. The new products are significantly more competitive than their predecessors, offering independent rear suspension, more interior room, and various other new features.

About The Numbers

  • All percent change figures compared to Ford Expedition sales in Q2 2019, unless noted otherwise
  • In the United States, there were 77 selling days in Q2 2020 and 77 selling days in Q2 2019
  • Ford Expedition sales figures include sales for regular-length Expedition and extended-length Expedition MAX

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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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