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Ford GT Sales Total 18 Units In Q2 2020

By Francisco Cruz

August 21, 2020 4:21 pm

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In the United States, Ford GT deliveries totaled 18 units in Q2 2020, a decrease of about 65 percent compared to 51 units sold in Q2 2019.

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 YTD 20 / YTD 19 YTD 20 YTD 19
GT -64.71% 18 51 -28.15% 97 135
TOTAL -64.71% 18 51 -28.15% 97 135

Competitive Sales Comparison

The 65 percent decline in Ford GT sales (deliveries) in the U.S. during Q2 2020 represented the fourth-largest percentage decrease of any vehicle in the segment. Unfortunately, the Ford GT’s sales performance puts it in last place in its competitive set.

As such, the Ford GT was outsold by all other models, including the Chevrolet Corvette, Porsche 911, Mercedes-AMG GT, Mercedes-Benz SLC-Class, Porsche 718 (née Cayman/Boxster), Mercedes-Benz SL-Class, Audi R8, Nissan GT-R, BMW i8, and Acura NSX.

Sales Numbers - Sports Cars - Q2 2020 - USA

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 Q2 20 SHARE Q2 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
CHEVROLET CORVETTE -57.52% 2,459 5,788 34% 47% -35.47% 6,279 9,731
PORSCHE 911 +30.07% 2,245 1,726 31% 14% +4.65% 4,835 4,620
MERCEDES-BENZ AMG GT -29.98% 850 1,214 12% 10% -2.21% 1,817 1,858
MERCEDES-BENZ SLC-CLASS -26.11% 501 678 7% 6% -22.49% 920 1,187
PORSCHE 718 -68.32% 472 1,490 7% 12% -59.54% 872 2,155
MERCEDES-BENZ SL-CLASS -19.92% 394 492 5% 4% -14.33% 795 928
AUDI R8 -14.29% 102 119 1% 1% -25.75% 199 268
NISSAN GT-R -13.59% 70 81 1% 1% -26.44% 128 174
BMW I8 -90.43% 49 512 1% 4% -82.91% 115 673
ACURA NSX -70.83% 21 72 0% 1% -63.58% 55 151
FORD GT -64.71% 18 51 0% 0% -28.15% 97 135
TOTAL -41.25% 7,181 12,223 -26.36% 16,112 21,880

Ford GT sales accounted for less than one percent of the segment’s sales volume in Q2 2020.

The dedicated sports car segment contracted an average of 41 percent to 7,181 in Q2 2020.

The Ford Authority Take

Ford GT sales fell at a significantly higher rate than the overall segment average during the second quarter, accounting for just 18 out of the 7,181 units sold. The decline is likely related to the inability for Multimatic – the firm responsible for building the vehicle – to construct the car during the COVID-19 pandemic.

Additionally, as we have pointed out in the past, comparing Ford GT sales to those of other segment contenders isn’t exactly an apples-to-apples comparison, since the GT is a very different product compared to the other models in the space. The way Ford builds and sells the GT super car is extraordinarily different than from any other segment contender.

Take, for instance, the Chevrolet Corvette marketed by Ford’s cross-town rival, General Motors. Generally speaking, interested customers can simply visit their local Chevy dealer and purchase the sports car. By contrast, to buy a Ford GT, one must first apply and be approved by Ford. As such, the sales success of the Ford GT cannot be gauged on a similar scale as the other segment contenders. What’s more, Corvette pricing starts at less than $60,000 whereas the Ford GT has a base MSRP several times higher than that.

Though The Blue Oval will only produce a finite amount of units of the of Ford GT, we can’t help but wonder whether the Dearborn-based automaker would have been better off had it taken a very different approach to the vehicle, such as planning a mass-produced mid-engine car such as the mid-engine Corvette C8.

Just this past weekend, The Blue Oval announced two new special editions of the 2021 Ford GT – the GT Heritage Edition as well as the GT Studio Edition. Deliveries of these models are scheduled to begin in early 2021 before Ford GT production comes to an end in 2022.

About The Numbers

  • All percent change figures compared to Ford GT sales in Q2 2019
  • In the United States, there were 77 selling days in Q2 2020 and 77 selling days in Q2 2019
  • Sales figures for the Jaguar F-Type, Maserati and Lotus models not available, as they are not published by the respective automakers
Ford Motor Company Q2 2020 sales reports:
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By Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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Comments

  1. The FORD GT is a Exotic compared to the Corvette and will be fine for as sales go. Sad Everything is affected because of this virus

    Reply

  2. We’re lucky that Ford keeps the Mustang alive and fresh in spite of the lower sales numbers when compared to trucks for instance. You need to make one million vehicles per platform to drive a company like Ford forward. That said, Ford is smart NOT to get in a race in the same category as the Corvette. The GT could be simplified like the Corvette for mass production but the money is just not there!

    Reply

  3. FORD has more experience in building rear engine exotics then Chevrolet. As of today that 2020 Corvette has 2 major problems 1. Water leaking in the rear engine compartment around wires and exhaust and 2 The front truck latch opening with out warning, why there are not 2 latches is questionable. There’s now a recall for the 2nd issue

    Reply

  4. Could Ford create and manufacture a Ford GT “lite”? Sure! Should they? Well…possibly, the GT does have a strong sub-brand presence, similar to the Bronco and the Mustang…and could spawn a lower cost version geared toward mass production…some serious analysis would have to be done to see how viable this would be. My guess is that Ford already has done this awhile ago, and to Steve’s point, I don’t think the money or the ambition is necessarily there to seriously consider executing upon this. Plus, how many lower volume, performance focused vehicles can one manufacturer support and have it fit their corporate business model?

    Reply

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