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Ford Motor Company Korea Sales Decrease 12 Percent In July 2020

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Ford Motor Company Korea sales decreased 12 percent to 672 units in July 2020 compared to July 2019 results. Sales fell at both FoMoCo brands – Ford and Lincoln.

Brand & Model Sales

Ford sales decreased 4 percent to 483 units:

Lincoln sales decreased 27 percent to 189 units:

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During the first seven months of the 2020 calendar year, Ford Motor Company Korea sales increased 2 percent to 5,623 units.

Sales Results - July 2020 - South Korea - Ford

MODELJUL 2020 / JUL 2019JULY 2020JULY 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
EXPLORER-13.17% 402463-2.99%3,539 3,648
MONDEO* 17**114 *
MUSTANG+56.10% 6441-23.58%431 564
FORD TOTAL-4.17% 483504-3.57%4,084 4,235

Sales Results - July 2020 - South Korea - Lincoln

MODELJUL 2020 / JUL 2019JULY 2020JULY 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
AVIATOR* 21**348 *
CONTINENTAL-16.36% 4655-9.46%268 296
CORSAIR* 9**147 *
MKZ+14.08% 8171-32.24%330 487
NAUTILUS-69.81% 32106+73.54%446 257
LINCOLN TOTAL-26.74% 189258+22.24%1,539 1,259

Sales Results - July 2020 - South Korea - FMC Totals

BRANDJUL 2020 / JUL 2019JULY 2020JULY 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
FORD TOTAL-4.17% 483504-3.57%4,084 4,235
LINCOLN TOTAL-26.74% 189258+22.24%1,539 1,259
FMC SOUTH KOREA TOTAL-11.81% 672762+2.35%5,623 5,494

The Ford Authority Take

After showing signs of recovery during the last few prior, Ford Motor Company Korea sales decreased once again in July. Although both brands suffered losses in sales volume, last month’s negative result was driven by the 27 percent drop in Lincoln sales.

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The decrease in July is primarily due to poor performance of the automaker’s two best-selling models in South Korea – the Ford Explorer and Lincoln Nautilus. Both crossovers suffered notable double-digit drops during the month.

There is, however, some green in the sea of red, specifically for the Ford Mustang muscle car as well as the Lincoln MKZ midsize luxury sedan. The former saw sales grow 56, while the latter grew sales 14 percent.

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About The Numbers

  • All percent change figures compared to Ford Motor Company Korea sales in July 2019, unless noted otherwise

Further Reading & Sales Reporting

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Written by Deivis Centeno

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