Ford trucks outsold all rivals during the second quarter of 2020, making Ford America’s best-selling truck brand.
In fact, Ford trucks outsold GM trucks by 4,509 units, FCA trucks by 68,817 units, Toyota trucks by 127,548 units, and Nissan trucks by 190,575 units during the second quarter.
Sales Numbers - Ford Pickup Trucks - Q2 2020 - United States
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 |
|---|---|---|---|
| FORD F-SERIES | -22.65% | 180,825 | 233,787 |
| FORD RANGER | +19.77% | 25,008 | 20,880 |
| TOTAL | -19.18% | 205,833 | 254,667 |
Ford truck sales fell 19 percent in Q2 2020 to 205,833 units. The figures were comprised of:
- 25,008 units of the Ford Ranger, up 20 percent, and
- 180,825 units of the F-Series, down 2265 percent
- F-Series sales include the F-150 and the Super Duty line (F-250, F-350, F-450, F-550 and the soon-to-launch F-600). The figures do not include the F-650 and F-750 Medium Duty trucks.
GM truck sales fell 17 percent to 201,324 units, comprised of:
- 122,432 units of the Chevrolet Silverado, down 14 percent
- 53,824 units of the GMC Sierra, down 5 percent
- 10,843 units of the Chevrolet Colorado, down 37 percent, and
- 5,225 units of the GMC Canyon, down 56 percent
Sales Numbers - GM Pickup Trucks - Q2 2020 - United States
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 |
|---|---|---|---|
| CHEVROLET SILVERADO | -14.06% | 122,432 | 142,464 |
| GMC SIERRA | -5.33% | 53,824 | 56,857 |
| CHEVROLET COLORADO | -37.34% | 19,843 | 31,669 |
| GMC CANYON | -56.13% | 5,225 | 11,909 |
| TOTAL | -17.12% | 201,324 | 242,899 |
Fiat Chrysler Automobiles truck sales fell 26 percent to 137,016 units, consisting of:
- 117,448 units of the Ram Pickup, down 35.55 percent, and
- 19,568 units of the Jeep Gladiator, up 174 percent due to limited sales in Q2 2019
Sales Numbers - FCA Pickup Trucks - Q2 2020 - United States
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 |
|---|---|---|---|
| RAM RAM PICKUP | -34.55% | 117,448 | 179,454 |
| JEEP GLADIATOR | +174.48% | 19,568 | 7,129 |
| TOTAL | -26.57% | 137,016 | 186,583 |
Toyota truck sales fell 16 percent to 78,285 units, consisting of:
- 27,222 units of the Toyota Tundra, down 7.4 percent, and
- 51,063 units of the Toyota Tacoma, down 20 percent
Sales Numbers - Toyota Pickup Trucks - Q2 2020 - United States
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 |
|---|---|---|---|
| TOYOTA TUNDRA | -7.40% | 27,222 | 29,397 |
| TOYOTA TACOMA | -19.82% | 51,063 | 63,683 |
| TOTAL | -15.89% | 78,285 | 93,080 |
Nissan truck sales fell 44.4 percent to 15,258 units, comprised of:
- 6,464 units of the Nissan Titan, down 22.52 percent, and
- 8,794 units of the Nissan Frontier, down 54 percent
Sales Numbers - Nissan Pickup Trucks - Q2 2020 - United States
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 |
|---|---|---|---|
| NISSAN TITAN | -22.52% | 6,464 | 8,343 |
| NISSAN FRONTIER | -53.96% | 8,794 | 19,101 |
| TOTAL | -44.40% | 15,258 | 27,444 |
Sales of the Honda Ridgeline dropped by 23 percent to 6,380 units.
Sales Numbers - Honda Pickup Trucks - Q2 2020 - United States
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 |
|---|---|---|---|
| HONDA RIDGELINE | -23.16% | 6,380 | 8,303 |
| TOTAL | -23.16% | 6,380 | 8,303 |
Pickup truck sales in the United States cooled off considerably in the second quarter of 2020, to the tune of almost 21 percent for 644,096 units.
The sales volume was negatively affected by two factors:
- Temporary auto factory shutdowns caused by the COVID-19 pandemic, resulting in inventory shortages for nearly all vehicles
- Reduced consumer demand for new vehicles, also as a result of the COVID-19 pandemic
Sales Numbers - Pickup Trucks - Q2 2020 - United States
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 | Q2 20 SHARE | Q2 19 SHARE |
|---|---|---|---|---|---|
| FORD F-SERIES | -22.65% | 180,825 | 233,787 | 28% | 29% |
| CHEVROLET SILVERADO | -14.06% | 122,432 | 142,464 | 19% | 18% |
| GMC SIERRA | -5.33% | 53,824 | 56,857 | 8% | 7% |
| RAM RAM PICKUP | -34.55% | 117,448 | 179,454 | 18% | 22% |
| TOYOTA TUNDRA | -7.40% | 27,222 | 29,397 | 4% | 4% |
| NISSAN TITAN | -22.52% | 6,464 | 8,343 | 1% | 1% |
| HONDA RIDGELINE | -23.16% | 6,380 | 8,303 | 1% | 1% |
| TOYOTA TACOMA | -19.82% | 51,063 | 63,683 | 8% | 8% |
| FORD RANGER | +19.77% | 25,008 | 20,880 | 4% | 3% |
| CHEVROLET COLORADO | -37.34% | 19,843 | 31,669 | 3% | 4% |
| JEEP GLADIATOR | +174.48% | 19,568 | 7,129 | 3% | 1% |
| GMC CANYON | -56.13% | 5,225 | 11,909 | 1% | 1% |
| NISSAN FRONTIER | -53.96% | 8,794 | 19,101 | 1% | 2% |
| TOTAL | -20.77% | 644,096 | 812,976 |
Meanwhile, FoMoCo announced the all-new 2021 Ford F-150 via a virtual presentation. The launch of a new model typically sees reduces sales volumes for about a year as a result of a production ramp and resulting inventory issues.
The 2021 F-150 should go through the same cycle. Meanwhile, Ford Ranger sales are growing in a very strong fashion, but they’re not enough to offset the slump in F-150 deliveries.
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