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Lincoln Korea Sales Decrease 27 Percent In July 2020

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Lincoln Korea sales decreased 27 percent to 189 units in July 2020 compared to July 2019.

Lincoln sales on an individual model basis were as follows:

During the first seven months of the 2020 calendar year, Lincoln Korea sales increased 22 percent to 1,539 units.

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Sales Results - July 2020 - South Korea - Lincoln

MODELJUL 2020 / JUL 2019JULY 2020JULY 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
AVIATOR* 21**348 *
CONTINENTAL-16.36% 4655-9.46%268 296
CORSAIR* 9**147 *
MKZ+14.08% 8171-32.24%330 487
NAUTILUS-69.81% 32106+73.54%446 257
LINCOLN TOTAL-26.74% 189258+22.24%1,539 1,259

The Ford Authority Take

After five consecutive months of growth, Lincoln Korea sales declined in July. The change is the result of lower sales volumes of the Nautilus and Aviator models, which we imagine is due to sub-par availability of the models in South Korea. Still, both crossovers are primarily responsible for Lincoln’s strong sales growth in the first seven months of the year.

Lincoln MKZ

The MKZ was the only Lincoln model to show an increase in sales, becoming the brand’s best-selling model in July with 81 deliveries. The circumstance represents an anomaly, since the MKZ is typically far from Linc’s best-selling model in any market, South Korea included. Adding more irony to the situation is that production of the midsize sedan recently came to an end in North America.

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About The Numbers

  • All percent change figures compared to Lincoln Korea sales in July 2019, unless noted otherwise

Further Reading & Sales Reporting

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Written by Deivis Centeno

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