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Lincoln Nautilus Was 8th Best-Selling Model In Segment During Q2 2020

By Francisco Cruz

August 26, 2020 12:31 pm

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Lincoln Nautilus sales fell in the United States, Canada and Mexico, while increasing in South Korea during the second quarter of 2020.

Lincoln replaced the MKX with the Nautilus in 2019, in conjunction with the midcycle refresh. Availability of both models continues to overlap in some international markets as dealers sell out the remaining MKX inventory and transition to selling the Nautilus. For this reason, our figures include both Nautilus and MKX results.

Lincoln Nautilus Sales - Q2 2020 - United States

In the United States, Lincoln Nautilus deliveries totaled 5,036 units in Q2 2020, a decrease of about 38 percent compared to 8,187 units sold in Q2 2019. Note that for the U.S. market, FoMoCo is combining sales of the MKX and Nautilus into a single line item.

In the first six months of the year, Nautilus sales decreased about 36 percent to 10,281 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
NAUTILUS -38.49% 5,036 8,187 -35.83% 10,281 16,022

Lincoln Nautilus Sales - Q2 2020 - Canada

In Canada, Lincoln Nautilus deliveries totaled 353 units in Q2 2020, a decrease of about 64 percent compared to 980 units sold in Q2 2019.

In the first six months of the year, Nautilus sales decreased about 60 percent to 663 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
NAUTILUS -63.98% 353 980 -60.35% 663 1,672

Lincoln Nautilus Sales – Q2 2020 – Mexico

In Mexico, combined Lincoln Nautilus deliveries totaled 9 units in Q2 2020, a decrease of about 91 percent compared to 105 MKX units sold in Q2 2019.

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 YTD 20 / YTD 19 YTD 20 YTD 19
NAUTILUS * 9 * * 58 0
MKX -100.00% 0 105 -65.64% 67 195
TOTAL -91.43% 9 105 -35.90% 125 195

Lincoln Nautilus Sales – Q2 2020 – South Korea

In South Korea, Lincoln Nautilus deliveries totaled 227 units in Q2 2020, an increase of about 46 percent compared to the 155 combined Nautilus and MKX units sold in Q2 2019.

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 YTD 20 / YTD 19 YTD 20 YTD 19
NAUTILUS +50.33% 227 151 +174.17% 414 151
MKX -100.00% 0 4 * 0 0
TOTAL +46.45% 227 155 +174.17% 414 151

Competitive Sales Comparison

Sales results of the Lincoln Nautilus in the United States puts the nameplate in eighth place out of ten rivals in its competitive set in Q2 2020, behind the segment-leading BMW X3 and X4 (which made up a cumulative 10,833 units), Lexus RX, Mercedes-Benz GLC-Class, Audi Q5, Cadillac XT5 (see Cadillac XT5 sales), Acura MDX and Volvo XC60. The Nautilus outsold the two remaining models in its segment – the Infiniti QX50 and Alfa Romeo Stelvio.

Sales Numbers - D-Segment Luxury Crossovers - Q2 2020 - United States

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 Q2 20 SHARE Q2 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
BMW X3 -46.12% 9,460 17,559 16% 17% -37.52% 20,074 32,127
MERCEDES-BENZ GLC-CLASS -48.97% 9,461 18,540 16% 18% -33.46% 22,560 33,906
ACURA MDX -23.78% 9,033 11,851 15% 12% -20.59% 17,974 22,634
AUDI Q5 -52.00% 8,072 16,818 13% 17% -43.73% 18,031 32,046
VOLVO XC60 -16.23% 6,643 7,930 11% 8% -16.16% 12,212 14,566
CADILLAC XT5 -55.92% 5,783 13,118 10% 13% -43.91% 14,806 26,396
LINCOLN NAUTILUS -38.49% 5,036 8,187 8% 8% -35.83% 10,281 16,022
INFINITI QX50 -4.71% 4,899 5,141 8% 5% +3.95% 9,069 8,724
ALFA ROMEO STELVIO -16.23% 2,002 2,390 3% 2% -14.89% 3,915 4,600
TOTAL -40.52% 60,389 101,534 -32.51% 128,922 191,021

The luxury D-crossover segment contracted nearly 44 percent to 72,406 units in Q2 2020. As such, sales of the Lincoln Nautilus outpaced the segment average during the quarter, though not by much.

It’s worth noting that Lexus RX sales figures include those of the regular RX, which is a direct rival to the Nautilus, as well as those of the RX L, which is a three-row model that is rivaled by the Lincoln Aviator.

Sales Numbers - Lexus RX Family vs. Lincoln Nautilus & Aviator - Q2 2020 - USA

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 Q2 20 SHARE Q2 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
LEXUS RX -34.92% 15,966 24,532 64% 75% -23.40% 36,813 48,061
LINCOLN NAUTILUS -38.49% 5,036 8,187 20% 25% -35.83% 10,281 16,022
LINCOLN AVIATOR * 4,016 * 16% 0% * 9,682 0
TOTAL -23.54% 25,018 32,719 -11.40% 56,776 64,083

Adding Nautilus and Aviator sales puts Lincoln with 9,052 deliveries, which is only 1,592 units fewer than the Lexus RX.

The Ford Authority Take

After a strong performance throughout the 2019 calendar year, the Nautilus’ sales performance in the first half of 2020 fell significantly due to the COVID-19, which resulted in Ford idling production across the Americas.

Additionally, the pandemic saw substantially reduced purchase-related interactions due to stay-at-home orders, along with reduced spending power as a result of negative financial impacts brought about by the pandemic.

We’re interested in seeing how Lincoln Nautilus sales perform once coronavirus-related impacts either go away entirely, or subside to minimal levels.

About The Numbers

  • All percent change figures compared to Lincoln Nautilus and MKX sales for Q2 2019
  • In the United States, there were 77 selling days in Q2 2020 and 77 selling days in Q2 2019
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
Ford Motor Company Q2 2020 sales reports:

By Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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Comments

  1. Roy Chiles

    Lincoln needs to step up its game on all the SUV including the Nautilus, since that’s all the brand is selling in the future. Small upgrades would help the outside Continental doors handles on all Lincoln models, maybe it’s the name who came up with Nautilus from MKX? Why not Lincoln Mystique…

    Reply
  2. BADIH JOHN MAJDALANI

    Now that an announcement is made that this product will be discontinued down the road, future sales will suffer .

    Reply
    1. Roy Chiles

      A grim fact indeed

      Reply
    2. Alex Luft

      To clarify – Lincoln and Ford do not talk about future products or future plans surrounding products.

      What we do have is a throughly-researched report from Ford Authority that states that it will be dropped in 2024:
      https://fordauthority.com/2020/08/lincoln-nautilus-production-to-end-in-july-of-2024/

      However, it’s not an official announcement, per se.

      Just wanted to make that distinction.

      That said, very few people follow the industry as closely as we do… and most are unaware of the plans to discontinue this vehicle in a few years… so the impact on sales should be minimal.

      Reply
      1. Roy Chiles

        You sound like them, hope your getting paid

        Reply
  3. Richard Klima

    Apparently, it is more important to the bean counters at Ford that the Oakville plant be closed than continue the successful Edge and Nautilus.

    Reply

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