Ford Authority

Tastefully Modded First-Gen Bronco Hits The Proverbial Sweet Spot

Over the last month, the world has remained mired deep in new Bronco fever. But before the 2021 Ford Bronco was unveiled, we were smack in the middle of a meteoric rise in both interest and values when it comes to early, first-gen Bronco examples. That includes everything from stock gems to modified rides to all-out, high-dollar restomods. But to us at least, this tastefully modified 1974 Ford Bronco we spotted over at Bring a Trailer hits the proverbial sweet spot.

Like the old Goldilocks and the Three Bears fairy tale, this first-gen Bronco is not too much, and not too little. It still retains all of its original character and charm without going overboard, a process that started with a fresh and timeless orange paint job. The Bronco sits up high thanks to a suspension lift, and 35 inch Mud King XT tires give it the perfect stance that, in our opinion, all Broncos should have.

To fit the massive meats out back, the rear fenders had to be cut. But these days, we see more cut Broncos than uncut ones. The open-air SUV also wears a set of fiberglass doors that further increase air flow and look pretty cool to boot. In the event that the weather goes south suddenly, there are black plastic inserts and a Bestop soft top to keep the inside dry.

Speaking of the inside, it’s been fitted with a pair of adjustable sport seats and four-point harnesses with a matching rear bench. A new radio head unit provides modern sound, but in a vintage style. There’s even a subwoofer in the back, but it’s hidden inside a jerry can, which is undoubtedly a cool touch.

Power for the classy Bronco is provided by Ford’s beloved 302 V8, which features an aftermarket carb, headers, a custom exhaust, and a full array of dress-up parts. It’s backed up by a FoMoCo three-speed automatic transmission, which sends power to all four wheels via a dual-range transfer case. The rig has 68k miles showing on the odometer, with around 1k on the newly rebuilt transmission.

While there are plenty of six-figure first-gen Bronco restomods, low-mile stock examples, and heavily modified rigs out there, we’d take this beauty of a ’74 any day of the week. It’s nice enough to show off, but not so crazy that we’d be afraid to actually drive it. And that’s the perfect temperature to enjoy a tasty bowl of porridge, ahem, Bronco, at.

We’ll have more cool vintage rides to share soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Norm

    For a bronco, this is a money dump. Not sure where the “sweet spot” idea came from.


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