Ford and country music star Luke Combs are teaming up with Guitars 4 Vets to donate $25,000 worth of custom guitars to help expand a program that provides veterans suffering from post-traumatic stress disorder with the opportunity to experience the healing power of music.
“Ford has supported the military and veterans for nearly a century, and Luke Combs has paid tribute to the brave men and women of our armed services,” said Mark LaNeve, Ford vice president, U.S. marketing, sales and service. “Working with Combs and Guitars 4 Vets is a great way to continue helping veterans as part of our Proud to Honor initiative.”
Combs and the all-new 2021 Ford F-150 will appear in a special moment paying tribute to vets leading up to his 55th Academy of Country Music Awards performance on Wednesday, Sept. 16th, which will air live from 8-11 p.m. EDT on the CBS Television Network. In the television spot, Combs surprises Guitars 4 Vets at a meeting when he arrives in a Ford F-150 and hands custom Ford Proud to Honor guitars to vets and teaches a lesson.
Luke Combs, a multi-platinum, ACM, CMA, CMT, and Billboard Music Award-winning artist, is nominated in three categories at the 2020 ACM Awards: Entertainer of the Year, Male Artist of the Year, and Album of the Year.
Moreover, his triple Platinum debut album, This One’s For You, has now spent 50 non-consecutive weeks at #1 on Billboard’s Top Country Albums chart – tying the record for longest reign atop the chart – and was the most-streamed country album of 2019.
Combs will release his anticipated new deluxe album, What You See Ain’t Always What You Get, on October 23rd via River House Artists/Columbia Nashville, which features all 18 songs from the acclaimed, platinum-certified #1 album, What You See Is What You Get, as well as five new tracks.
Proud to Honor is the military initiative by Ford Motor Company to raise awareness, strengthen existing programs, and create an even more meaningful connection with our service members.