Ford And Country Music Star Luke Combs Team Up To Help Vets

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Ford and country music star Luke Combs are teaming up with Guitars 4 Vets to donate $25,000 worth of custom guitars to help expand a program that provides veterans suffering from post-traumatic stress disorder with the opportunity to experience the healing power of music.

“Ford has supported the military and veterans for nearly a century, and Luke Combs has paid tribute to the brave men and women of our armed services,” said Mark LaNeve, Ford vice president, U.S. marketing, sales and service. “Working with Combs and Guitars 4 Vets is a great way to continue helping veterans as part of our Proud to Honor initiative.”

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Combs and the all-new 2021 Ford F-150 will appear in a special moment paying tribute to vets leading up to his 55th Academy of Country Music Awards performance on Wednesday, Sept. 16th, which will air live from 8-11 p.m. EDT on the CBS Television Network. In the television spot, Combs surprises Guitars 4 Vets at a meeting when he arrives in a Ford F-150 and hands custom Ford Proud to Honor guitars to vets and teaches a lesson.

Luke Combs, a multi-platinum, ACM, CMA, CMT, and Billboard Music Award-winning artist, is nominated in three categories at the 2020 ACM Awards: Entertainer of the Year, Male Artist of the Year, and Album of the Year.

Moreover, his triple Platinum debut album, This One’s For You, has now spent 50 non-consecutive weeks at #1 on Billboard’s Top Country Albums chart – tying the record for longest reign atop the chart – and was the most-streamed country album of 2019.

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Combs will release his anticipated new deluxe album, What You See Ain’t Always What You Get, on October 23rd via River House Artists/Columbia Nashville, which features all 18 songs from the acclaimed, platinum-certified #1 album, What You See Is What You Get, as well as five new tracks.

Proud to Honor is the military initiative by Ford Motor Company to raise awareness, strengthen existing programs, and create an even more meaningful connection with our service members.

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Written by Brett Foote

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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4 Comments

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  1. Free banjo and lessons. Good for Luke Combs! I’m just small time but I can help. I’m in Haymarket, VA. I am a banjo teacher and I’ll be honored to teach a disabled vet to pick Bluegrass banjo. He or she just has to be reasonably close to Haymarket, VA 20169. I’ll provide the banjo—— Do I hear a guitar/banjo duet in the future?

    Bruce Gair

  2. How do people who want to get involved by teaching our vets how to play? My brother is really interested in doing what he can.

  3. As a Veteran my self and 2 sons that are veterans i personally want to say thank you Luke Combe and Ford for what you are doing for our veterans i do not know how to apply or put a name in for a guitar but if you got an extra i could sure try to learn as music is my medication for my severe health issues. so may i extend my thank you to you all invovled helping veterans much love and respect. from Missiouri.

  4. My grandson lost his father to suicide when he was only 10 in 2014. His pleasure now is playing guitar. He has PTSD as a result of his loss. It would be nice if this program was extended to dependents of veterans

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