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Ford Argentina Sales Decrease 44 Percent In August 2020

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Ford Argentina sales decreased 44 percent to 2,783 units in August 2020 compared to August 2019 results. The figures place Ford as the sixth best-selling automobile brand in Argentina, behind Volkswagen, Toyota, Chevrolet, Renault and Fiat in first through fifth, respectively.

Individual model sales performance was as follows:

During the first eight months of the 2020 calendar year, Ford Argentina sales decreased 48 percent to 19,974 units.

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Sales Results - August 2020 - Argentina - Ford

MODELAUG 2020 / AUG 2019AUGUST 2020AUGUST 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-38.96% 564924-39.45%4,747 7,840
F-SERIES* 19**258 *
FIESTA-97.70% 8348-94.55%202 3,708
FOCUS-98.56% 9627-91.72%405 4,890
KA-47.12% 8161,543-49.42%6,468 12,788
KUGA0.00% 2121-9.89%237 263
MONDEO-38.98% 3659-32.56%406 602
MUSTANG-100.00% 04+75.00%7 4
RANGER-12.81% 1,1911,366-15.50%6,772 8,014
TERRITORY* 22**22 *
TRANSIT+167.74% 8331+7.51%315 293
FORD TOTAL-44.34% 2,7835,000-48.48%19,974 38,766

The Ford Authority Take

Ford Argentina sales maintained the negative performance in August, representing the eighth consecutive month of contractions suffered by Ford in the South American country. However, the 2,783 new Fords sold in August was slightly higher than the 2,661 units delivered in July.

Among the overwhelming amount of negative figures is the healthy growth of Ford Transit, both in August and during the first eight months of the year. It’s also worth noting that Ranger has reinforced its position as the brand’s best-selling model in Argentina, surpassing the subcompact Ka for the first time in the year-to-date sales.

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Ford Territory

Also worthy of noting is that the new Ford Territory saw its first 22 sales in August in the Argentine market. The compact crossover of Chinese origins is just now being launched in South America.

About The Numbers

  • All percent change figures compared to Ford Argentina sales in August 2019, unless noted otherwise

Further Reading & Sales Reporting

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Written by Deivis Centeno

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