Ford Authority

Ford Brazil Sales Decrease 47 Percent In August 2020

Ford Brazil sales decreased 47 percent to 10,230 units in August 2020 compared to August 2019 results.

Individual model sales performance was as follows:

During the first eight months of the 2020 calendar year, Ford Brazil sales decreased 43 percent to 81,159 units.

Sales Results - August 2020 - Brazil - Ford

MODELAUG 2020 / AUG 2019AUGUST 2020AUGUST 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-30.20% 2,1063,017-32.90%14,078 20,980
FOCUS-100.00% 074-99.50%8 1,595
FUSION-97.56% 141-97.63%18 761
KA-52.20% 6,56413,733-45.83%54,664 100,912
MUSTANG-42.42% 1933-10.91%245 275
RANGER-40.04% 1,2792,133-14.42%11,726 13,702
FORD TOTAL-46.78% 10,23019,222-42.58%81,159 141,331

The Ford Authority Take

Ford Brazil sales continued their negative trend in August, registering a drop. In fact, the negative trend has taken place during each of the first eight months of year.

Like many other automakers, Ford has not yet recovered from the various effects of the COVID-19 pandemic, which has caused a considerable drop in demand for automobiles in Brazil.

The Ford Ka is the brand’s best-selling model in Brazil

In August, all Ford models saw declines in sales volume in the Brazilian market. And unlike impressive levels of performance in previous months, the Ford Ranger lost momentum in August, posting a double-digit drop like rest of Ford vehicle lineup offered in the country.

About The Numbers

Further Reading & Sales Reporting

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