Ford Brazil sales decreased 47 percent to 10,230 units in August 2020 compared to August 2019 results.
Individual model sales performance was as follows:
- Ford EcoSport sales decreased 30.2 percent to 2,106 units
- Ford Focus sales decreased 100 percent to 0 units
- The vehicle has been discontinued
- Ford Fusion sales decreased 97.56 percent to 1 units
- Ford Ka sales decreased 52.2 percent to 6,564 units
- Ford Mustang sales decreased 42.42 percent to 19 units
- Ford Ranger sales decreased 40.04 percent to 1,279 units
During the first eight months of the 2020 calendar year, Ford Brazil sales decreased 43 percent to 81,159 units.
Sales Results - August 2020 - Brazil - Ford
MODEL | AUG 2020 / AUG 2019 | AUGUST 2020 | AUGUST 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
---|---|---|---|---|---|---|
ECOSPORT | -30.20% | 2,106 | 3,017 | -32.90% | 14,078 | 20,980 |
FOCUS | -100.00% | 0 | 74 | -99.50% | 8 | 1,595 |
FUSION | -97.56% | 1 | 41 | -97.63% | 18 | 761 |
KA | -52.20% | 6,564 | 13,733 | -45.83% | 54,664 | 100,912 |
MUSTANG | -42.42% | 19 | 33 | -10.91% | 245 | 275 |
RANGER | -40.04% | 1,279 | 2,133 | -14.42% | 11,726 | 13,702 |
FORD TOTAL | -46.78% | 10,230 | 19,222 | -42.58% | 81,159 | 141,331 |
The Ford Authority Take
Ford Brazil sales continued their negative trend in August, registering a drop. In fact, the negative trend has taken place during each of the first eight months of year.
Like many other automakers, Ford has not yet recovered from the various effects of the COVID-19 pandemic, which has caused a considerable drop in demand for automobiles in Brazil.
In August, all Ford models saw declines in sales volume in the Brazilian market. And unlike impressive levels of performance in previous months, the Ford Ranger lost momentum in August, posting a double-digit drop like rest of Ford vehicle lineup offered in the country.
About The Numbers
- All percent change figures compared to Ford Brazil sales in August 2019, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Ford Motor Company Q3 2020 sales reports:
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- Ford sales Q3 2020 U.S.A. (Ford brand)
- Lincoln sales Q3 2020 U.S.A.
- Ford China sales Q3 2020
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- Ford Argentina sales July 2020 (Ford brand)
- Ford Argentina sales August 2020 (Ford brand)
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- Ford Motor Company Brazil sales Q3 2020
- Ford Brazil sales July 2020 (Ford brand)
- Ford Brazil sales August 2020 (Ford brand) (this page)
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- Ford Motor Company sales Q3 2020 U.S.A
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