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Ford Fusion Sales Place Third In Segment During Q2 2020

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Ford Fusion sales decreased in all markets tracked by Ford Authority, including the United States, Canada, Mexico, Brazil, South Korea and Argentina during the second quarter of 2020. Note that the Fusion is sold as the Mondeo in some markets, including Europe, Argentina and South Korea.

Ford Fusion Sales - Q2 2020 - United States

In the United States, Ford Fusion deliveries totaled 24,484 units in Q2 2020, a decrease of about 55 percent compared to 54,668 units sold in Q2 2019.

In the first six months of the year, Fusion sales decreased about 36 percent to 61,421 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
FUSION -55.21% 24,484 54,668 -36.25% 61,421 96,351

Ford Fusion Sales - Q2 2020 - Canada

In Canada, Ford Fusion deliveries totaled 1,123 units in Q2 2020, a decrease of about 58 percent compared to 2,654 units sold in Q2 2019.

In the first six months of the year, Fusion sales decreased about 31 percent to 3,499 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
FUSION -57.69% 1,123 2,654 -30.95% 3,499 5,067

Ford Fusion Sales - Q2 2020 - Mexico

In Mexico, Ford Fusion deliveries totaled 24 units in Q2 2020, a decrease of about 86 percent compared to 172 units sold in Q2 2019.

In the first six months of the year, Fusion sales decreased about 5 percent to 337 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
FUSION -86.05% 24 172 -4.80% 337 354

Ford Fusion Sales - Q2 2020 - Brazil

In Brazil, Ford Fusion deliveries totaled 3 units in Q2 2020, a decrease of about 99 percent compared to 240 units sold in Q2 2019.

In the first six months of the year, Fusion sales decreased about 98 percent to 16 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
FUSION -98.75% 3 240 -97.65% 16 680

Ford Mondeo Sales - Q2 2020 - South Korea

In South Korea, Ford Mondeo deliveries totaled 44 units in Q2 2020.

In the first six months of the year, Mondeo sales totaled 97 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
MONDEO * 44 0 * 97 0

Ford Mondeo Sales - Q2 2020 - Argentina

In Argentina, Ford Mondeo deliveries totaled 136 units in Q2 2020, a decrease of about 22 percent compared to 174 units sold in Q2 2019.

In the first six months of the year, Mondeo sales decreased about 38 percent to 310 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
MONDEO -21.84% 136 174 -37.88% 310 499

Competitive Sales Comparison

Ford Fusion sales place the vehicle in third place in its competitive set from a total sales volume standpoint in the United States. The Ford midsize sedan was outsold by the Toyota Camry in first and Honda Accord in second. The Fusion outsold all other segment contenders, including the Nissan Altima, Kia Optima, Hyundai Sonata, Chevrolet Malibu, Subaru Legacy, Volkswagen Passat, Mazda6 and Chrysler 200.

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Sales Numbers - Midsize Mainstream Sedans - Q2 2020 - United States

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 Q2 20 SHARE Q2 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
TOYOTA CAMRY -48.36% 48,711 94,324 25% 25% -28.47% 125,899 176,008
HONDA ACCORD -35.98% 41,629 65,024 21% 17% -31.43% 88,754 129,435
FORD FUSION -55.21% 24,484 54,668 13% 15% -36.25% 61,421 96,351
NISSAN ALTIMA -62.12% 21,702 57,297 11% 15% -36.52% 69,049 108,777
KIA OPTIMA -33.53% 18,480 27,801 9% 7% -23.07% 38,825 50,469
HYUNDAI SONATA -42.66% 14,687 25,612 8% 7% -35.74% 30,289 47,132
CHEVROLET MALIBU -59.12% 12,661 30,974 6% 8% -26.43% 47,944 65,171
SUBARU LEGACY -41.72% 5,366 9,207 3% 2% -31.71% 11,901 17,426
VOLKSWAGEN PASSAT +11.41% 4,120 3,698 2% 1% -11.83% 10,101 11,456
MAZDA MAZDA6 -41.84% 3,579 6,154 2% 2% -38.16% 8,085 13,075
CHRYSLER 200 -100.00% 0 9 0% 0% -91.43% 3 35
TOTAL -47.86% 195,419 374,768 -31.18% 492,271 715,335

From a segment share standpoint, the Fusion accounted for 13 percent segment share, significantly lower than the 25 and 21 percent commanded by the Toyota Camry and Honda Accord, respectively. The Nissan Altima accounted for a 13 percent share. All other contenders garnered less than 10 percent share.

The midsize mainstream sedan segment contracted an average of 48 percent to 195,419 units in Q2 2020, meaning that the 55 percent drop in Ford Fusion sales was faster than the segment average.

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The Ford Authority Take

Ford Fusion sales fared relatively well during Q2 2020. In fact, the supply-related issues caused by the COVID-19 pandemic enabled the Fusion to outsell the Nissan Altima, which typically outsells the Ford offering.

However, the last Fusion rolled off the line at the Ford Hermosillo plant in Mexico on July 31st, 2020. As such, we expect Ford Fusion sales to drop significantly in the months ahead, as dealers sell out of remaining inventory.

The Fusion’s international-market twin, the Ford Mondeo, is also expected to be discontinued in the near future. Both models will be replaced with a crossover-like wagon, similar to the Subaru Outback, for sale across global markets. In fact, this next-gen Fusion will also replace the current Ford Edge, which is another Ford model that will be discontinued at the end of its lifecycle.

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About The Numbers

  • All percent change figures compared to Ford Fusion sales in Q2 2019, except if noted
  • In the United States, there were 77 selling days in Q2 2020 and 77 selling days in Q2 2019
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
Ford Fusion Photos
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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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24 Comments

Leave a Reply
  1. So after all that, a great looking car and 3rd place with stiff competition Ford is going to discontinue the Fusion. Are the Ford people really that dumb?

    • It only did third place BECAUSE it got discontinued. All the people who hadn’t been buying them and didn’t assist the sales before, oh well NOW the Fusion matters. Better buy them up now that they’re getting discontinued. All this faux outrage is very amusing.

    • I thought about this nonsense this morning when I parked my MKZ next to a Taurus, which had a Fusion next to it. No one wants cars now, except those of us who BUY them. Ford will regret surrendering that 13% on an established name.

    • Fusion is my FAVORITE 4 Dr Sedan….(nicest looking Sedan on the road if equipped right)! Unfortunately, all that is basically available are the Hybrid Models (No Thanks No Hybrids for me, I work for a Toyota dealership and see enough problems with the hybrids) FORD Needs to produce more 6 Cylinder AWD Fusions and I bet the sales Numbers go up!

  2. Who is so dumb in Ford to think that an owner of a sedan like the Fusion will trade it for a boring SUV? Even if they sell like hot cakes, not everyone likes SUV´s or Crossovers. Ford needs to understand that or they will loose a lot of customers. That´s my case and after 25 years buying Ford porducts, I will buy from another brand but definitively there´s no human power that´s going to make me buy an SUV or a Crossover for the simple reason that I don´t like them.

    • It’s fascinating that you lack the ability to emulate the feelings of others. YOU don’t like SUV’s, but other people do. When I got hit in my 2005 Buick Park Avenue in 2017, I thought SURELY I’d never replace it with an SUV. It turns out a 2006 Ford Escape is a fantastic replacement. My grandparents had sedans their entire life and now, I don’t know that anyone could convince then to stop renewing the lease on their Toyota Rav4. Ford understands the market better than you. You’re a bit of an exception in the current market. Ford just can’t cater to a market that’s shrinking. Honda’s outselling Ford in sedans and Hondas own SUV’s are outselling their sedans. Learn how to adapt.

      • Ford and GM can walk and chew gum at the same time. They can make sedans, hatchbacks, SUVs, CUVs. They don’t have to cancel sedans. What if trends change? Will they just import the cars they make in China instead of making them in North America?

      • John has already given you the right answer. Maybe there´s a lot of people who like SUV´s and Crossovers but NOT everyone does. I don´t work to adapt to the market. I work to buy what I want and what I like. If Ford doesnt produce sedans, there are a lot of european and asian companies that do produce them. Even Ford´s american competition does. GM keeps the CT4, the CT5 and will produce the Celestiq. And then there is Tesla or the new Lucid Air. And there are also options like driving a good second hand sedan or a less probable option of even importing a Chevy sedan for sale in China and some markets in Latin America, but I don´t have to drive an SUV or a Crossover if I don´t want to. When sedans were the dominant car style, every automobile company had at least one SUV or truck. Ford could do the same and keep at least one sedan. Ford competition , domestic and foreign, do so. If Ford wants to be serious, they need to produce for every segment of the market. Ford has to learn that or otherwise the competition will keep the slice of the market Ford is leaving and many of that people will not return to Ford when the market changes again. The market and tastes of people is cyclic and change all the time. It´s Ford the one who needs to understand that.

  3. Looked at the numbers and the Fusion comes in 3rd for the quarter and 4th for year to date totals. It is beating out redesigned models from the other makes. Maybe if Ford would have invested a few bucks into an updated Fusion maybe just maybe it would be selling more. It was an all around great vehicle with a varying selection of engine choices, front wheel drive, all wheel drive and a great hybrid choice. Ford is making a mistake by eliminating all there cars. Not everyone wants an SUV or crossover and the Fusion was a great choice.

  4. Dropping all sedans is the worst decision I have seen come out of Ford Motor Company. How many of their customers are unaware of this and will only find out when they go to Ford /Lincoln dealerships to replace their existing sedans. These customers will be gone FOREVER as they go to other manufacturers. I know if Lincoln doesn’t have a sedan back in production when I replace my 2017 MKZ, I’m gone. Hackett was a disaster for FOMOCO and I hope Farley has major changes in direction planned.
    I read the articles on this website every day and I’m tired of reading about new hot rod trucks. I have ZERO interest in owning a pickup truck. I see people driving big F150’s around (never carrying anything but groceries) and have to laugh at how ridiculous this is. When this fad is over, Ford is left with nothing. The automobile customers will have left for other manufacturers.
    Just as a side note, I also have zero interest in EV’s and AV’s. Ford, unless there are big changes, all I can say is “its been nice knowing you”.

    • Our local Ford dealer also sells new Hyundai’s and Vw’s. They will just push the people looking for a sedan into one of those models, sad. Our neighbor went to buy a Fusion came home with a Hyundai. And that’s how they get them hooked and when it comes time to trade or another vehicle they will most likely look at a Hyundai first. I don’t the think the Ford Exe’s thought this one out at all.

  5. Ford and GM can walk and chew gum at the same time. They can make sedans, hatchbacks, SUVs, CUVs. They don’t have to cancel sedans. What if trends change? Will they just import the cars they make in China instead of making them in North America?

  6. Who came up with this. I was always a fan of Ford. I love my Ford Fusion now when I want to up grade I’ll guess have to buy from another company. I not looking for a SUV.

    • You had no intention of purchasing soon anyway, and you wouldn’t know that you don’t want an SUV because you’ve never driven one that you owned.

  7. Now that the inexperienced unqualified furniture guy is leaving on Oct 1, maybe Farley will decide the keep the Fusion, I am not getting my hopes up

    • Unfortunately we sometimes purchase a vehicle that turns out to be filled with issues. I purchased a new 2015 Chrysler 200S that was in service more than my garage with transmission issues. Would I purchase another 200 is FCA had not discountinued it. No. Would I purchase another Chrysler model. Yes. I purchased a new Chrysler 300C. I’m very happy with my purchase. I should add that I also own a 2017 Edge Sport which has been a fantastic trouble free SUV. I was shopping for a Fusion Sport, but it was discountinued leading me back to Chrysler. Having owned my Chrysler 300C for almost a year. I’m glad I gave Chrysler a 2nd chance. When the time comes time to replace my Edge with another SUV. It will be another Ford

  8. The Fusion has to go. I have had the transmission replaced, steer wheel sensor faults, and a few other problems. So many issues and NO Ford recall on the 2010 Fusion transmission problems. I do not want another FORD ever !!!!

    • Sometimes purchases don´t turn to be what expected. I´ve been buying sedans from Ford durning 25 years and have absolutely no complaint. All excelent. On the other hand, the worst experience I had was with a Toyota Camry who had an affaire with the mechanic since the car insited in having every kind of failure so it could be at the workshop. I guess that doesn´t make the Camry a bad car. If it were so, it´s sales figures wouldn´t be the ones that car has. What I really don´t approve and reprove from Ford, is the nonsens of cancelling all its sedans. Not everyone like SUV´s or its willing to buy one. That segment of the market will certainly migrate to other car companies in Ford´s own detriment.

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