When Ford originally rolled out its new “Built for America” ad campaign back in May, it focused on the importance of American manufacturing, as well as the automaker’s efforts fighting COVID-19. But now, it has shifted this message to focus on not just the present, but rather the future. That began last week with the announcement that Ford has broken ground on a brand new, $700 million production facility called the Rouge Electric Vehicle Center, where the all-electric F-150 will be built. Now, The Blue Oval is addressing the future of its Ford Icons in this new short clip.
Ford Icons refers to the models that have earned legendary status in the automaker’s lineup – the Ford F-150, Ford Bronco, and Ford Mustang. Problem is, not even these iconic vehicles can remain the same in this ever-changing world. Ford knows that it must modernize them as we creep ever-closer to an ICE-free world, and that’s what this video is all about.
The Ford Icons ad spot notes that The Blue Oval has “built a future” for its most iconic models. That begins with the Mustang, or rather the Mustang Mach-E, its all-electric crossover. Ford also highlights the new 2021 Ford F-150 equipped with its 3.5L PowerBoost Hybrid and the 2021 Ford Bronco, a proclaimed “off-roading high performance wild animal.”
These changes are only the beginning, of course. The F-150 EV is on the way in mid-2022, and as we recently reported, the Ford Oakville Assembly Plant will be retooling in 2024 as it prepares to shift to producing a total of five electric vehicles as part of a new labor agreement between Ford and Canadian union Unifor.
“This is the future we’re building, and we’re building it today,” Ford says. It’s sort of a declaration that while the world is changing, FoMoCo is moving forward as well. Some will obviously decry the fact that change is a necessary component of progress, but personally, we’d rather see these iconic models stick around rather than be relegated to the same fate that befell the dinosaurs.
We’ll have much more on the future of Ford’s Icons very soon, so be sure and subscribe to Ford Authority for more Ford Bronco news, Ford F-Series news, Ford F-150 news, Ford Mustang news, and around-the-clock Ford news coverage.