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Ford Motor Company Mexico Sales Decrease 45 Percent In August 2020

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Ford Motor Company Mexico sales decreased 45 percent to 2,850 units in August 2020 compared to August 2019 results. Sales fell at both FoMoCo brands – the namesake Ford brand, as well as at Lincoln.

Brand & Model Sales

Ford sales decreased 45 percent to 2,787 units:

Lincoln sales decreased 49 percent to 63 units:

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In the first eight months of the 2020 calendar year, Ford Motor Mexico sales decreased 41 percent to 24,028 units.

Sales Results - August 2020 - Mexico - Ford

MODELAUG 2020 / AUG 2019AUGUST 2020AUGUST 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
BRONCO SPORT* 5**5 *
ECOSPORT-35.59% 181281-36.87%1,873 2,967
EDGE-86.11% 1072-57.54%245 577
ESCAPE-76.51% 105447-62.61%989 2,645
EXPEDITION-78.67% 1675-51.04%305 623
EXPLORER-44.37% 84151-63.39%424 1,158
F-SERIES-35.10% 8431,299-28.09%7,085 9,852
FIGO-64.14% 4871,358-54.12%5,185 11,301
FUSION-66.67% 1751-19.02%362 447
GT* 0**1 *
MUSTANG-49.06% 54106-46.53%486 909
POLICE INTERCEPTOR SEDAN-100.00% 02-90.91%1 11
RANGER-21.92% 520666-30.06%3,762 5,379
TRANSIT+3.10% 465451+16.06%2,696 2,323
FORD TOTAL-45.08% 2,7875,075-41.06%23,419 39,731

Sales Results - August 2020 - Mexico - Lincoln

MODELAUG 2020 / AUG 2019AUGUST 2020AUGUST 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
AVIATOR* 180+2,171.43%159 7
CONTINENTAL-57.14% 37-52.50%19 40
CORSAIR* 8**70 *
MKX-100.00% 05-67.00%67 203
MKZ-46.15% 713-52.87%41 87
NAUTILUS-85.71% 428+12.90%70 62
NAVIGATOR-37.84% 2337-44.21%183 328
LINCOLN TOTAL-48.78% 63123-43.72%609 1,082

Sales Results - August 2020 - Mexico - FMC Totals

BRANDAUG 2020 / AUG 2019AUGUST 2020AUGUST 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
FORD TOTAL-45.08% 2,7875,075-41.06%23,419 39,731
LINCOLN TOTAL-48.78% 63123-43.72%609 1,082
FMC MEXICO TOTAL-45.17% 2,8505,198-41.13%24,028 40,813

The Ford Authority Take

Once again, Ford Motor Company Mexico sales posted a significant decline in August. This result represents the automaker’s eighth consecutive sales volume decrease in the Mexican market, where neither of the two FoMoCo brands have shown signs of recovery after the negative impact of the COVID-19 pandemic.

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An overwhelming majority of Ford Motor Company’s vehicles suffered large declines on a year-over-year basis, with only Ford Transit being in the green. For their part, the F-Series and Ranger pickup trucks became the best-selling models of the month. The circumstance represents the first time that the Ranger midsize pickup outsold the smaller and significantly more affordable Ford Figo.

Surprisingly, all-new Ford Bronco Sport registered its first five registrations in Mexico during August. Production of the rugged crossover will start on October 26th, 2020 at the Ford Hermosillo plant in Sonora, Mexico. And even though the vehicle has already been announced, it has not yet launched (gone on sale) in any market. Hence, we believe that these five units are attributable to registration of pre-production units for testing and final validation purposes.

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About The Numbers

Further Reading & Sales Reporting

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Written by Deivis Centeno

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