Ford Authority

Ford Mustang Discount Cuts Price By $4,500 During Labor Day 2020

A new Ford Mustang discount offers $4,500 off select 2020 models during the 2020 Labor Day, and is available to shoppers in select U.S. regions. Additionally, a separate, low-interest financing offer is also available.

Interested parties should note that Ford has ended incentives for 2019 Mustang models, and continues to exclude the range-topping Shelby GT350 and Shelby GT500 models from any manufacturer incentives, though the incentives can be applied to the Mustang Bullitt.

Ford Mustang Incentives

Ford Mustang discount offers for the Mustang in September 2020 vary by region. We’ve compiled the most noteworthy ones, by region:

  • Retail:
    • $2,750 total cash discount for select 2020 models
      • EcoBoost 200A/201A models observed in New York, Detroit, and Los Angeles markets
    • $4,500 cash back on EcoBoost 200A/201A models in Los Angeles
  • Finance: 0.9 percent APR for 60 months

Prospective buyers should note that these offers will remain valid through September 8th, 2020.

Ford Mustang Incentive August 2020

For reference, here are the applicable 2020 Mustang trim levels and their corresponding starting MSRPs, including destination charge:

2020 Mustang Coupe:

  • EcoBoost Fastback – $28,510
  • EcoBoost Premium Fastback – $33,525
  • GT Fastback – $36,825
  • GT Premium Fastback – $40,825
  • Bullitt Fastback – $48,900

2020 Mustang Convertible:

  • EcoBoost Convertible – $34,010
  • EcoBoost Premium Convertible – $39,025
  • GT Premium Convertible – $46,325

It’s worth noting that the Shelby GT350 will be discontinued after the 2020 model year, as will the Mustang Bullitt. Both models will be indirectly replaced by the 2021 Mustang Mach 1.


  • Must take delivery from an authorized Ford dealer’s stock by September 8th, 2020, unless specified otherwise.
  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Ford discount offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

Subscribe to Ford Authority for more Ford Mustang news, and the latest Ford news coverage.

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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