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Ford Ranger Buyers Really Like Appearance Packages

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Ford spends a lot of time creating optional packages for its entire lineup cars, trucks, crossovers and SUVs. While some may see this constant flow of visual packages as frivolous, it’s actually done for a very good reason that’s driven by customer interest and demand. In fact, 75 percent of Ford Ranger buyers opted for some sort of appearance package.

The Blue Oval officially shared this intriguing statistic earlier this week, when it announced the Ranger STX Special Edition package for the 2021 Ford Ranger, which joins the existing STX appearance package for the midsize pickup truck.

2021 Ford Ranger STX Special Edition Package

2021 Ford Ranger STX Special Edition Package

Far more than a ploy by Ford to drum up sales, the multitude of packages and options available on the Ford Ranger allows buyers to customize their truck to fit their style and performance needs.

Some of the packages currently available on the U.S.-market Ford Ranger include the Chrome, Black, and Sport Appearance packages. Each of these brings changes to the bumpers, grilles, and wheels, as well as various package-exclusive content. For instance, the Black Appearance package features a Tough Bed spray-in bedliner, while the Chrome package features chrome door handles.

Ford Ranger FX2 Package

Ford Ranger FX2 Package

Just with these three packages and the nine available colors, Ford Ranger buyers have more than two-dozen visually-distinct trucks. With three trim levels, two drivetrain configurations, and two cab-sizes on top of several other packages like the FX4 and FX2 Off-Road Packages, the Ford Ranger is available in over 250 different configurations. That figure is even greater when taking into account various Ranger special editions available internationally, such as the Ranger Storm and Ranger Thunder.

2019 Ford Ranger Black Appearance Package

2019 Ford Ranger Black Appearance Package

Providing customers the options they desire has quickly propelled the Ranger to be one of the best-selling pickup trucks in its segment. During the first half of the 2020 calendar year, Ranger sales increased 52 percent to 45,988 units, surpassing its cross-town rival, the Chevy Colorado.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q2 2020 - USA

MODEL YTD 20 / YTD 19 YTD 20 YTD 19 YTD 20 SHARE YTD 19 SHARE
TOYOTA TACOMA -14.09% 104,699 121,866 41% 43%
FORD RANGER +51.77% 45,988 30,301 18% 11%
CHEVROLET COLORADO -36.66% 41,273 65,163 16% 23%
JEEP GLADIATOR +380.24% 34,827 7,252 14% 3%
NISSAN FRONTIER -51.49% 19,074 39,322 7% 14%
GMC CANYON -48.53% 9,708 18,863 4% 7%
TOTAL -9.62% 255,569 282,767

We’ll have more on the mighty Ranger soon, so be sure and subscribe to Ford Authority for the latest Ford Ranger news and continuous Ford news coverage.

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Comments

  1. Roy Chiles

    The Ranger needs a family facelift than maybe it will America #1 seller again. FORD left the market on top only to let Toyota take over. The same will happen to the Sedan market in America the Imports will take over history repeating itself only to play catch up in the future like the Ranger has to do now

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