Ford spends a lot of time creating optional packages for its entire lineup cars, trucks, crossovers and SUVs. While some may see this constant flow of visual packages as frivolous, it’s actually done for a very good reason that’s driven by customer interest and demand. In fact, 75 percent of Ford Ranger buyers opted for some sort of appearance package.
The Blue Oval officially shared this intriguing statistic earlier this week, when it announced the Ranger STX Special Edition package for the 2021 Ford Ranger, which joins the existing STX appearance package for the midsize pickup truck.
Far more than a ploy by Ford to drum up sales, the multitude of packages and options available on the Ford Ranger allows buyers to customize their truck to fit their style and performance needs.
Some of the packages currently available on the U.S.-market Ford Ranger include the Chrome, Black, and Sport Appearance packages. Each of these brings changes to the bumpers, grilles, and wheels, as well as various package-exclusive content. For instance, the Black Appearance package features a Tough Bed spray-in bedliner, while the Chrome package features chrome door handles.
Just with these three packages and the nine available colors, Ford Ranger buyers have more than two-dozen visually-distinct trucks. With three trim levels, two drivetrain configurations, and two cab-sizes on top of several other packages like the FX4 and FX2 Off-Road Packages, the Ford Ranger is available in over 250 different configurations. That figure is even greater when taking into account various Ranger special editions available internationally, such as the Ranger Storm and Ranger Thunder.
Providing customers the options they desire has quickly propelled the Ranger to be one of the best-selling pickup trucks in its segment. During the first half of the 2020 calendar year, Ranger sales increased 52 percent to 45,988 units, surpassing its cross-town rival, the Chevy Colorado.
Sales Numbers - Midsize Mainstream Pickup Trucks - Q2 2020 - USA
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