Ford Transit Sales Continued To Dominate Segment In Q2 2020

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Ford Transit sales decreased in the United States, Canada, and Russia while increasing in Mexico and Argentina during the second quarter of 2020.

Ford Transit Sales - Q2 2020 - United States

In the United States, Ford Transit deliveries totaled 17,944 units in Q2 2020, a decrease of about 57 percent compared to 41,265 units sold in Q2 2019.

In the first six months of the year, Transit sales decreased about 25 percent to 54,780 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
TRANSIT -56.52% 17,944 41,265 -25.07% 54,780 73,107

Ford Transit Sales - Q2 2020 - Canada

In Canada, Ford Transit deliveries totaled 2,607 units in Q2 2020, a decrease of about 42 percent compared to 4,464 units sold in Q2 2019.

In the first six months of the year, Transit sales decreased about 33 percent to 5,569 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
TRANSIT -41.60% 2,607 4,464 -33.03% 5,569 8,316

Ford Transit Sales - Q2 2020 - Mexico

In Mexico, Ford Transit deliveries totaled 819 units in Q2 2020, an increase of about 4 percent compared to 788 units sold in Q2 2019.

In the first six months of the year, Transit sales increased about 21 percent to 1,950 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
TRANSIT +3.93% 819 788 +20.67% 1,950 1,616

Ford Transit Sales - Q2 2020 - Russia

In Russia, Ford Transit deliveries totaled 1,262 units in Q2 2020, a decrease of about 28 percent compared to 1,758 units sold in Q2 2019.

In the first six months of the year, Transit sales were flat at 0 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
TRANSIT -28.21% 1,262 1,758 * 0 0

Ford Transit Sales - Q2 2020 - Argentina

In Argentina, Ford Transit deliveries totaled 92 units in Q2 2020, an increase of about 1 percent compared to 91 units sold in Q2 2019.

In the first six months of the year, Transit sales decreased about 37 percent to 141 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
TRANSIT +1.10% 92 91 -37.05% 141 224

Competitive Sales Comparison

Despite a 57 percent decrease in sales, U.S. Ford Transit sales enabled the vehicle to maintain its significant leadership position in its segment by sales volume during Q2 2020. The Transit outsold all other rivals including the Chevrolet Express (see Chevy Express sales), Ram ProMaster, Ford E-Series (see Ford E-Series sales), GMC Savana (see GMC Savana sales), and lastly, the Nissan NV.

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The Ford Transit dominated its segment, accounting for 39 percent of the segment, while the Express saw 19 percent, Ram ProMaster accounted for 17 percent, Ford E-Series saw 12 percent, and the GMC Savana and Nissan NV held 6 percent each.

Sales Numbers - Full-Size Vans - Q2 2020 - United States

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 Q2 20 SHARE Q2 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
FORD TRANSIT -56.52% 17,944 41,265 39% 40% -25.07% 54,780 73,107
CHEVROLET EXPRESS -58.17% 9,006 21,528 19% 21% -42.40% 22,315 38,743
RAM PROMASTER -40.92% 7,913 13,393 17% 13% -34.49% 17,498 26,712
FORD E-SERIES -49.81% 5,802 11,560 12% 11% -28.86% 15,900 22,351
GMC SAVANA -68.60% 2,984 9,503 6% 9% -55.40% 7,166 16,069
NISSAN NV -42.57% 2,888 5,029 6% 5% -30.62% 6,616 9,536
TOTAL -54.50% 46,537 102,278 -33.37% 124,275 186,518

It’s also worth noting that combined deliveries of the Ford Transit and E-Series totaled 23,746 units, accounting for 51 percent segment share during the quarter. That was significantly higher than the combined total of GM’s offerings in the segment, the Chevy Express and GMC Savana, which saw cumulative deliveries of 11,990 units for a 25 percent combined segment share.

The full-size mainstream van segment, which includes passenger, cargo, and cutaway/chassis cab models, contracted 54 percent to 46,537 units in Q2 2020. Ford Transit sales during the quarter fell at a slightly faster pace than the segment average.

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The Ford Authority Take

Ford Transit sales continued to dominate their segment during the second quarter, outselling all rivals and accounting for the lion’s share of the full-size van sales volume in the U.S. The next best-selling offering, GM’s archaic Chevrolet Express, sold roughly half as many units as the Transit.

Transit sales felt the negative impact of the COVID-19 pandemic during Q2, but Ford still managed to move a significant number of vehicles.

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Going forward, we expect the Transit to continue dominating the segment and retain its substantial lead, both in terms of sales and market share, despite existing competition. Meanwhile, Nissan is rumored to withdraw from this segment and discontinue the NV van, giving Ford an opportunity to take over the Japanese automaker’s (relatively small) sales volume.

We should also mention that electrified Transit models are on the horizon, with Ford planning to launch an all-electric Transit as well as a Transit PHEV.

About The Numbers

  • All percent change figures compared to Ford Transit sales for Q2 2019, unless noted otherwise
  • In the United States, there were 77 selling days in Q2 2020 and 77 selling days in Q2 2019
  • Sales numbers for the Mercedes-Benz Sprinter van are not available, since the Mercedes-Benz Vans division does not break out sales by model. Requests to provide the sales data have been continuously declined.

More Information & Sales Reporting

Ford Transit Photos
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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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One Comment

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  1. The high-roof Transit is the truck Mike and Frank drive in the “American Pickers” TV show. I’m sure it gets Ford a lot of free publicity, every time it’s shown. I believe Ford offered the show the use of the van for little or no cost, in exchange for being featured prominently on the show. The guys previous vas, a Mercedes Sprinter, never got a lot of exposure. I remember the Episode when Mike got the van, several years ago, and he spent several minutes talking about how good a van it was, and showing Frank its features.

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