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Lincoln Corsair / MKC Sales See 8.5 Percent Segment Share In Q2 2020

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Lincoln Corsair sales fell in all markets tracked by Ford Authority, including the U.S., Canada and Mexico.

Sales Numbers - Corsair & MKC - Q2 2020 - USA

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 YTD 20 / YTD 19 YTD 20 YTD 19
CORSAIR * 5,463 * * 11,133 0
MKC -100.00% 0 5,956 -100.00% 0 11,743
TOTAL -8.28% 5,463 5,956 -5.19% 11,133 11,743

In the U.S., combined sales of the Lincoln Corsair and MKC totaled 5,463 units during the second quarter of 2020, representing a decrease of over 8 percent compared to the 5,956 units of the MKC sold during the second quarter of 2019.

  • Note: when requested, Ford Motor Company and Lincoln did not break out Corsair sales from MKC sales.

Sales Numbers - Corsair & MKC - Q2 2020 - Canada

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 YTD 20 / YTD 19 YTD 20 YTD 19
MKC -33.88% 445 673 -23.07% 907 1,179
TOTAL -33.88% 445 673 -23.07% 907 1,179

In Canada, Lincoln MKC sales totaled 445 units. No Corsair sales were reported.

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Sales Numbers - Corsair & MKC - Q2 2020 - Mexico

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 YTD 20 / YTD 19 YTD 20 YTD 19
CORSAIR * 13 * * 54 0
MKC -89.47% 4 38 * 0 0
TOTAL -55.26% 17 38 * 54 0

In Mexico, Lincoln Corsair / MKC sales fell 55 percent to 17 units, comprised of 13 Corsair units and 4 MKC units compared to 38 MKC units sold during Q2 2019.

Lincoln Corsair GT

Competitive Sales Comparison

Lincoln Corsair sales performance during the second quarter of 2020 puts the small luxury crossover in sixth place out of twelve competitors. The pack was led by the Acura RDX in first place, Mercedes-Benz GLA-Class and GLB-Class in second for a combined 9,527 units, Lexus NX in third, Buick Envision in fourth, the Volvo XC40 in fifth, and the Corsair in sixth.

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The Corsair outsold the rest of the segment, including the new Audi Q3, Cadillac XT4, BMW X1 and X2 (which are the same vehicle with different body styles), and the Infiniti QX30.

Sales Numbers - Luxury C-Segment Crossovers - Q2 2020 - United States

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 Q2 20 SHARE Q2 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
ACURA RDX -23.75% 11,597 15,209 19% 23% -24.62% 22,750 30,181
MERCEDES-BENZ GLB-CLASS * 6,699 * 11% 0% * 11,519 0
MERCEDES-BENZ GLA-CLASS -51.88% 2,828 5,877 5% 9% -26.46% 7,794 10,598
BUICK ENVISION -13.76% 7,881 9,138 13% 14% -11.62% 14,813 16,761
LEXUS NX -41.91% 7,611 13,101 13% 19% -15.45% 22,725 26,876
VOLVO XC40 +11.54% 5,550 4,976 9% 7% +11.31% 9,520 8,553
LINCOLN CORSAIR * 5,463 * 9% 0% * 11,133 0
LINCOLN MKC -100.00% 0 5,956 0% 9% -100.00% 0 11,743
AUDI Q3 +12,873.50% 4,411 34 7% 0% +2,207.18% 9,967 432
CADILLAC XT4 -43.81% 3,978 7,080 7% 11% -35.20% 9,140 14,106
BMW X1 +1.18% 2,307 2,280 4% 3% -20.85% 6,440 8,136
BMW X2 -38.42% 1,768 2,871 3% 4% -30.37% 4,054 5,822
INFINITI QX30 -97.59% 21 872 0% 1% -94.57% 133 2,449
TOTAL -10.80% 60,114 67,394 -4.18% 129,988 135,657

The Lincoln Corsair saw a 9 percent segment share during the quarter, which is lower than the 23 percent controlled by Acura RDX and 13 percent each held by the Lexus NX and Buick Envision. It’s also worth noting that combining the deliveries of the two Mercedes-Benz entries gives the Tri-Star brand 9,527 deliveries for a combined share of 16 percent. Meanwhile, combining the deliveries of the two BMW entries gives the roundel 4,075 units, good for a 7 percent segment share.

The compact premium crossover segment (premium crossover C-segment) contracted nearly 11 percent to 60,114 units during the first quarter of 2020.

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The Ford Authority Take

The decline in Lincoln Corsair sales during the quarter isn’t surprising given the complications brought on by the ongoing COVID-19 pandemic, which forced Ford, as well as all other automakers, to idle all vehicle production in the Americas, Europe, and China, along with in most other parts of the world. Production resumed in May for Ford’s North American operations.

Once the coronavirus-related issues lift, we expected Corsair sales to fare better than those of the MKC due to the following factors:

  1. The Corsair is a better, more modern, and more appealing product.
  2. Increased consumer interest in and demand for luxury crossover SUVs.
  3. A stronger, more attractive Lincoln brand, resulting in higher interest in and demand for the brand’s products.

About The Numbers

  • All percent change figures compared to Lincoln Corsair and MKC sales for Q2 2019, unless noted otherwise
  • In the United States, there were 77 selling days in Q2 2020 and 77 selling days in Q2 2019
Lincoln Corsair Photos
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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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